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I had a lot of opponents at the time who said "no, it's an evolution, we had newspaper, then radio, then TV, now we have Facebook, we have Instagram". That taste, that smell, those spices, can take you to places you either can't go, don't have time to go, don't have the means to go, or just really have dreamed about all your life.
This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. The PR professional of the future will know this and practice this. She will be media neutral. Good public relations has never, ever been just about media relations.
Then there was only one television, and then this debate had reached if I'm not mistaken, 3.5 It has such legends, I have read books about a Bulgarian spy - he reads three newspapers in the morning - German, writes a report, goes on a typewriter, sends it. or 4 million viewers because no one had seen such a miracle.
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