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The Four Seasons of Publicity

PR for Anyone

Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news. Anything from travel to cooking to gifting is good but remember this time of the year is tough to get coverage so you need to make sure you’re pitches stand out. Regional publications are two months out.

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. Mainstream media. For the MSM, 2017 was filled with ups and downs. Tired of hearing about Uber?

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S&T Live Recap: NCAA’s Gail Dent on Her Love of Sports and Lifelong Learning

PRSay

Gail Dent’s Sunday afternoons were spent watching sports on television with her family. As a child, she saw how much people enjoyed watching sports, live or on television. She also found time to write stories about the school’s track and field team for its newspaper. “I When she was growing up in Louisville, Ky.,

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Maxim Behar for 24 Daily Newspaper: The Failure of the Bulgarian Health Campaign

Maxim Behar

The PR expert Maxim Behar shared with the Bulgarian 24 Daily Newspaper his opinion on the management of politicians in Bulgaria, about the mistakes they make and how they negatively affect the country's brand image, health system and public safety. Bulgaria is facing absolute failure in politics, branding, health care, society.

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Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. One exec still reads a national newspaper online each day and gets a hard copy on the weekends. He replied that he hasn’t read a newspaper in years. I was taken aback.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

We’d do an employee-news note after a story had run, which most [employees] had probably already read in a newspaper or seen online or on television. Our government-relations team took the lead in reaching out to the families, traveling to Ethiopia to see what we could do to assist there. We were playing catchup.