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You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. That can happen at a tradeshow, conference or networking event targeting a particular niche. Here are a few places to start your search. Their Publications.
They read the newspaper. They rarely (if ever) watch the news or read a newspaper. Less reliance on tactics like tradeshow marketing and staffing – and more experimentation with virtual reality, AR and other more experiential marketing. Two generations. Living very different lives. They trust and admire the media.
I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world.
If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. To tradeshows. And, like many, I particularly enjoy the Sunday edition. Mostly because it just includes so much more editorial than the daily paper.
Then spend some time researching industry events, such as tradeshows and conferences, where you’re likely to find them. As part of our PR advice, we recommended he give the story a wider audience by turning his speech into a newspaper article. Who do you want to do business with? And where are you likely to find them?
Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies. It’s not the largest … but it’s the best.
We are a business-to-business weekly newspaper covering the trucking and logistics industries. I’m proud of the work our team at Transport Topics has done in tradeshow coverage. My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns. A space to watch, for sure.
For example, you might want to announce an upcoming tradeshow or conference. Consider: Newspapers. Radio shows. Start by creating a list of events and accomplishments that have occurred in the past six months. Consider the next six months, too. Maybe you want to announce a business merger or acquisition instead.
As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. A cloud technology vendor told me that tradeshows were the number one source of leads for his company.
This can include trade, business, consumer, and regional — whether it’s for a national newspaper or reputable business magazines. These expert interviews can include email/phone interviews, podcast interviews, and even speaking engagements through tradeshow events. Securing Interviews To Establish Credibility.
Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers. October 19, 2016. Here’s an example in which the hyperlinked logo drives association members to the landing page for a free e-book download.
When he worked a tradeshow and glad-handed customers and salespeople, he was superb. Interviews with newspapers and business pubs were more of a challenge, yet these reporters often demand to speak to a senior exec. We represented the founder of a company that had a terrific first year in business.
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