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Trends and Best Practices for Media Relations

PRSay

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says.

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Public Relations Review

PR for Anyone

Did you invent a new product, write a book, or win an award? Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Right” is the important word.

Publicity 331
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Pitching the Local Media – Tips from the Pros

PR for Anyone

Email me when you notice a trend going on. They found all these newspapers, cards, and historic documents in the wall of the home. Email is best to get it in writing. We also cover trends and economic stories (local sales numbers, prices, etc.). . We also like to cover trends in the market. A call could get lost.

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Newsjacking with David Meerman Scott

PR for Anyone

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. So, in this case, COVID-19 is a hashtag that's trending. The first thing to recognize, however, is that reporters are searching for us.

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S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead

PRSay

19 to talk about trends, challenges and opportunities for communicators in the New Year. ChatGPT, an artificial intelligence program that can write long, seemingly authoritative responses to human questions, “has been all over my feed, and so I’ve been thinking quite a bit about that,” Egan said.

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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

I was working for a small DC-based tech agency that had ridden the dot-com trend. The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists need PR people to help them identify key trends and issues that matter to their audiences and to provide experts who can speak on these trends and issues.