MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. Such content often goes viral as brand customers share helpful content with friends, work colleagues, family members, and so on.

Healthcare 88

Healthcare Strategy Communications Policies 88

Newsfile

FEBRUARY 28, 2024

A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It appears as sponsored articles, videos, or social media posts. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Will you send out written statements or release video footage? Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

Branding 122

Branding Brand Newspapers Media 122

Cision

FEBRUARY 17, 2016

Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos. My daily newspaper of choice is…The Washington Post. This spread of FOMO has only been made worse by the distortion of what is newsworthy.

Policies 120

Policies Internal International Public Affairs 120

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

Critical Mention

MAY 1, 2018

Earth bikers might not be as speedy, but 100 years ago Henri Desgrange came up with the idea of a bike race around France in order to raise the profile of the newspaper he worked for. It captured everyone’s imagination and doubled his newspaper’s circulation. Social media is a great channel to go viral.

Film 73

Film Viral Newspapers Sports 73

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Branding 48

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books?

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Sword and the Script

OCTOBER 22, 2016

Viral Marketing: The Hope, Hype and Helplessness. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago. Even knowing pop-ups work, I’ve been taken aback by just how many new subscriptions I’ve gained merely by providing a subtle nudge.

Web 60

Web Google Mobile B2B 60

Buzzstream

SEPTEMBER 25, 2024

So, um, a lot of local newspaper and TV, they’re owned by a few corporations and we’re seeing a lot of the growth of syndication networks, a good example that I could share really quick. So yes, there are fewer people to pitch. And then what we’re seeing with media acquisitions. So I knew there was a good fit.

Media 77

Media SEO Pitching Digital PR 77

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. Not this time. A government could be unsettled by a foreign player.

Media 74

Media Viral Video Newspapers 74

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. They’re becoming icons on TikTok videos, and we’ve even seen some pharma companies come up on recent Saturday Night Live skits. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. The rise of TikTok | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. After the manager of a Philadelphia Starbucks called the police on two African-American customers who took a table before ordering anything, the video of their arrest went viral, and the brand had a grande crisis in the making.

Fashion 255

Fashion Reputation Social Media Branding 255

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #4: Simplicity. “You don’t want to overwhelm journalists. .”

Viral 88

Viral Marketing Guidelines Local 88

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

Cision

JUNE 21, 2017

If you look at Racked.com, which is a site about shopping, they publish a newsletter and they publish Facebook video – and that’s it,” says Sicha. It’s like a newspaper,” said Frank, a former print reporter. “It The post How to Create Viral Content That Wants to Be Shared – in 6 Steps appeared first on Cision.

Viral 112

Viral How To Storytelling Facebook 112

Prowly

MARCH 3, 2025

And that's not accounting for the news, videos, tweets, social media posts, or other content types. For example, a local newspaper mentioning your product wont carry the same weight as a Newsweek feature on your brand. Like readers, viewers and listeners, PR professionals are drowning in the media noise.

How To 104

How To Media Print Crisis 104

Stephen Waddington

DECEMBER 24, 2019

The photo was featured in every newspaper the next day and even placed on the cover of the manifesto. It is certainly true that sales of local newspapers have declined but their websites and other local websites want to carry images of high profile people making their local area special. Boris readily agreed.

Newspapers 78

Newspapers Film Local Policies 78

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Writers and video producers don’t want to churn out formulaic faire, and readers can’t develop an emotional attachment to the brands that generate it. …quickly stifles both creators and their audience.

Media 110

Media Journalism Content Marketing Education 110