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For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]
The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. “What, they could go to Wikipedia? ” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content. That’s it?
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