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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Like other nonprofit news organizations, The Record relies on donations to continue operating.

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Pitch Ideas

PR for Anyone

You need to be pitching national publications NOW for stories that will go to print in October. If you know and we talked about nonprofits before, if that is your passion, if that’s what you’re involved with, this is a great time to help your nonprofit if it’s related to that. Hard to think that far ahead.

Pitching 130
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75
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#InnovateNow With RaeAnn Pickett: Dive Into Data

Cision

RaeAnn has experience in the corporate and nonprofit communication worlds, serving most recently as the senior national communications manager for Young Invincibles. Up next is RaeAnn Pickett. It’s been a unique opportunity to see exactly how earned media can help a company’s bottom line.

Data 120
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Pay to Pray

Mindful Marketing

In 1452, Johannes Gutenberg printed 180 copies of the now famous Gutenberg Bible. In many ways, the use of moveable type technology to mass print the Bible and other religious books democratized Christianity and formed the foundation for a revolution in the Church.

Print 71
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Public Relations Trends to Monitor, Standards to Uphold, in 2025

PRSay

I would drive to local television stationsfrom the ski resortwhere I worked (Sugarloaf, in Maine), and hand-deliver copies of 3/4-inch video tapes to show the ski races we were hosting. In a new world, old requirements still apply. Decades ago, I started my PR career using a manual typewriter.

Trends 162
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”

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