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Nonprofit Local News Gains Steam

PRSay

To help bridge the gap between national cable news and diminished, for-profit local news, a nationwide shift toward nonprofit local journalism is now underway. Like other nonprofit news organizations, The Record relies on donations to continue operating. Opportunities for independent journalism. Media outlets embrace new model.

Nonprofit 176
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4 Keys to Distributing Public Service Announcements

Cision

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Distribution of a PSA should be customized and can be scalable for those with limited nonprofit budgets.

Publicity 224
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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. he worked as a television news reporter and editor in Asheville and Charlotte before transitioning into a PR career. Epley founded Epley Associates, Inc., were lifelong.

Ethics 167
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From Regal to Get Real: Why Casual Communications Are Here to Stay

PRSay

This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. Tia Over is partner at The Mathews Group , advising Fortune 50 clients, higher ed and nonprofits on communications strategy. The latest season of “ The Crown ” is no exception.

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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. Here are seven steps for executing an effective nonprofit PR strategy. In the US alone, there are over 1.8

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Video Content Trends for Media and PR Professionals

Cision

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Want to become an innovator on social media? The first step is to listen. Learn more with Cision’s Listen e-book!

Video 120
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Positioning Yourself as a Media Expert

PR for Anyone

The third day, we take our VIPs into a television studio. That is her nonprofit. and of course, that exposes Grandma’s House of Hope, to multiple media opportunities, which at the end of the day, she’s looking to raise money for her nonprofit. And it’s so awesome! We spend two days of getting s**t done.

Media 130