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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. million users in 2023 LinkedIn : 2.70

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The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. A great place to see this is in Cision’s report, The Vitals on Vaccines , which uncovers a variety of perspectives on the Measles, Mumps and Rubella (MMR) vaccine.

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The Influencer Marketing Measurement Enigma

PRSay

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. With pharmaceuticals for instance, patients might talk to doctors months later about a treatment they had seen in an earned media placement.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

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Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

print advertising. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies). .” 7) If a law firm decided to cut its marketing budget by 10% in 2018, where would you recommend they trim the spend? I would cut: – Social media. – SEO.

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5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. It’s easy to cast too wide a net and lose focus.”. Write, Tell and Show Your Sustainability Story. Case in point – General Mills.