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It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. She worked in-house doing crisis communications and productlaunches for two more pharmaceutical companies before moving back to Georgia.
We’ve covered various aspects of pharmaceutical communications online a few times…. Start by identifying the life sciences conferences, disease awareness days, productlaunches, and other events you want to cover. Few marketers would dispute that pharma companies have been a bit slow to get on board with social media.
That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, productlaunches, financials, partnerships, headcount changes, etc.)
It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.
After 500 productlaunches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.
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