Remove Pharmaceuticals Remove Reputation Remove Social Media
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Pharmaceutical Communications Digital Toolbox: Lessons Learned from a Paint Project Face-Palm

ISEBOX

The right tools are especially useful as I’m working more in the more niche-based area of pharmaceutical communications, where speed matters , regulatory is tight and obtaining approvals can be a bear. Veeva was specifically designed for pharmaceutical and life sciences enterprises, helping you reach the right people with the right message.

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Savvy Strategy Helps Duchesnay Bounce Back After a Social Media Snafu

ISEBOX

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. The hit to the drug maker’s reputation wouldn’t be such a quick fix. Same Approach, New Tactic.

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How a PR Agency Benefits Medical Providers During Cold and Flu Season 

5W PR

Through media placements, social media campaigns, and community outreach programs, PR experts ensure your messaging reaches a broad audience, positioning you as a trusted source for health information.

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PR Touts The Season’s Top Turkeys

ImPRessions - Crenshaw Communications

Ryan Lochte swims into murky reputation waters. As if swimmer Ryan Lochte’s juvenile behavior at the Olympics weren’t bad enough, he then compounded it by lying to the media. Where was solid PR and reputation advice when this was going down? Wounded Warrior Project hurt by reputation damage.

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Behind the Headlines With Fred Lake

Cision

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. And now, digital and social media are major game changers, making being a PR professional even more exciting.

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Taking the “Damned if You Do/Damned if You Don’t” Out of Correcting Third-Party Misinformation

ISEBOX

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Correcting false details about a pharmaceutical product seems like it should be so easy: Spot it, set things straight. The agency isn’t just trying to make life difficult for pharmaceutical PR teams. Read Time: 2 minutes.

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R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

And just last week it was announced that former Baltimore Ravens star Ray Rice hired a PR agency to "fix" his damaged reputation. Souce: IMDb ). In fact, they do everything within their power to tell a client’s story factually and advise clients to always tell the truth, no matter how difficult it may be.

Ethics 133