NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019. Pharmaceutical companies’ owned media.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

PRSay

MARCH 25, 2025

PRsay spoke with Sparrer, a PRSA member and principal and co-founder of San Francisco-based agency Bospar , about the inspiration behind Game Face, the importance of introducing PR to the next generation and how storytelling can make the profession more accessible. Bospar does a lot of pharmaceutical PR now, which is a totally different game.

Pharmaceuticals 88

Pharmaceuticals Writing Storytelling Exercises 88

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Storytelling: You tell your stories on Pinterest through the stories of others, on the themed boards you create to gather your pins. Storytelling Advantage: Instagram.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

PRSay

FEBRUARY 25, 2022

Companies are looking for authentic storytellers and authentic representation.”. Panelist Victor Scott, vice president and chief communications officer for the pharmaceutical segment of Cardinal Health in Dublin, Ohio, had been a program manager at an aerospace company before he transitioned into communications. “I

Pharmaceuticals 131

Pharmaceuticals Groups Storytelling Education 131

5W PR

SEPTEMBER 30, 2024

A PR partner can develop strategic campaigns that showcase the benefits of your products through authentic storytelling. A PR agency with expertise in crisis management can help medical offices and pharmaceutical companies respond quickly and effectively to protect their reputation.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ISEBOX

JANUARY 5, 2017

The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. Johnson’s posts took the *yawn* out of the required FDA information by combining it with compelling, personal storytelling on Instagram. Same Approach, New Tactic.

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70