Pharmaceuticals Technology Viral 
Cision
DECEMBER 5, 2017
PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. The influx of technology and the data it yields makes everyone a researcher. Surveys & Research.
Sword and the Script
JUNE 3, 2020
That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)
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Mindful Marketing
JULY 4, 2020
During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.
Beyond PR
DECEMBER 5, 2017
PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. The influx of technology and the data it yields makes everyone a researcher. Surveys & Research.
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
The story of a new blood-testing technology for clinical tests that needed only a single drop of blood was irresistible to media, and founder Elizabeth Holmes was a PR dream. Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. EpiPen price causes outrage. Move over, Martin Shkreli!
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