Stern + Associates
FEBRUARY 17, 2014
This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. I’m referring to the seemingly endless series of television commercials for prescription medications, mainly for the treatment of chronic diseases. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days.
Cision
SEPTEMBER 23, 2016
It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. If there is a blogger component, then we also have our digital pitch team reaching out to bloggers,” explains Risa.
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The Hoyt Organization
MARCH 25, 2024
The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This guide will discuss some key healthcare public relations strategies.
Bianchi Biz Blog
JULY 22, 2024
Media publications cater to a wide range of demographic segments, and both government-owned (Radio Television Malaysia) and private broadcasters like Astro and Media Prima operate numerous TV and radio channels.
Mindful Marketing
FEBRUARY 14, 2021
Such hijinks are funny for a television sitcom, but what happens when commercials use conflicting verbal and visual cues, particularly on TV’s biggest stage? Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages.
Landis PR
MAY 28, 2024
Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities. Especially DR offers a wide range of non-commercial television, radio and online content, catering to diverse audience and providing high-quality news, entertainment and educational programming.
MaccaPR
MARCH 7, 2016
It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.
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