PRSay
MARCH 25, 2025
Sparrers conversation with his niece sparked his idea to write Game Face: Becoming a PR Detective, an illustrated childrens book that introduces PR to young readers through an engaging, gamer-friendly story. To write the book and go through all the steps has shown me the complexities of writing. Thats what I wanted to do here.
ISEBOX
SEPTEMBER 22, 2016
When you write anything in this digital age, it’s important for it to be findable on the internet, and that’s why we hear so much about SEO, or as the nerds like to call it: Search Engine Optimization. Here’s what we’d name each file: Image: Aspirin-Acme-Pharmaceutical-Drug-Release-Photo. See what we did there? Alt Text SEO.
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Cision
JULY 28, 2016
So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. My first job was a news editor, where I decided to write health features. I then became an editor of the school newspaper, and later, a reporter in college. It’s been an incredible career experience.
Solo PR Pro
JANUARY 18, 2022
It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia.
Cision
DECEMBER 5, 2017
Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.
ISEBOX
MARCH 2, 2017
We’ve covered various aspects of pharmaceutical communications online a few times…. The ones that make you cringe just to think about and have to re-write a few times to take off the nasty edge. Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Who will make the list this year?
Contently - Strategy
JANUARY 26, 2023
Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Many of them offer COVID-19 vaccinations. Create content.
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