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I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Pinterest and Instagram are great ways for organizations to connect with customers. Pinterest and Instagram: What are the differences? Who uses Pinterest?
4) Share the content on socialmedia (organic). In these cases, socialmedia is usually an additional duty for one lonely marketer that is already overworked. So, you work really hard to get this media mention and then don’t tell anyone about it. 5) Pay to promote it on socialmedia (paid).
Welcome to your Taylor Swift Master Class in SocialMedia Marketing! Who better to instruct us in socialmedia marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses socialmedia to connect one-on-one with 100 million fans at a time.
The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of socialmedia are a fickle crowd, more loyal to influencers than platforms. Recently a client with a security device contemplated staging an assault or pickpocketing at a tradeshow to drum up attention for its product.
Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on socialmedia. Connect with industry pros at conferences, speaking events, or tradeshows and promote your content one on one. Connect with key influencers. Reengage with top visitors.
If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 tradeshows – take them behind the barn and put them out of their misery. Similarly, Dupont , DKNY and American Girl display robust socialmedia icons. Condition: Your YouTube Icon Is Buried.
Tradeshows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your tradeshow presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
Socialmedia: Create content visuals for Facebook, Twitter or Pinterest, or turn to image-heavy networks like Instagram or Tumblr. Video is highly shareable and can be used on the following: Socialmedia like Facebook, Twitter or Instagram. Offline, such as in your office lobby or at a tradeshow booth.
Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their socialmedia channels. Earned SocialMedia Posts - Here's an idea: Set up a series of socialmedia content that can be posted to your company or brand social channels.
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