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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

Today, the platform boasts over one billion monthly active users , placing the platform as a major competitor to hugely successful social platforms like Facebook/Instagram, Pinterest and Twitter. Most interestingly is the major impact and disruption that TikTok created in content formats and how viewers prefer to consume their content.

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PR’s House Of Media Cards

Flatiron Communications

Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board. Lauria continued: “We have about 175 million unique visitors a month, which is just massive…75% of our traffic comes from social sites such as Facebook, Twitter Pinterest, and more than 50% of it comes from mobile.

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PR’s House Of Media Cards

Flatiron Communications

Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board. Lauria continued: “We have about 175 million unique visitors a month, which is just massive…75% of our traffic comes from social sites such as Facebook, Twitter Pinterest, and more than 50% of it comes from mobile.

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Content Marketing Is So Last Year

Flatiron Communications

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. A prominent piece in The New York Times no longer automatically drove the national news agenda. Michelle Phan (8.2M