Polaris
DECEMBER 30, 2014
I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Pinterest and Instagram are great ways for organizations to connect with customers. Pinterest and Instagram: What are the differences? Who uses Pinterest?
Landis PR
NOVEMBER 15, 2021
Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)? Start small and pick a few channels to nurture. Do not let creating content become a chore.
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Sword and the Script
JANUARY 9, 2018
Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. How B2B Marketing Can Get More out of Trade Shows. 7) Share with industry forums and peer groups .
ImPRessions - Crenshaw Communications
MARCH 31, 2017
Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. Start a Pinterest or other file of good PR ideas and look at it often.
PR 20/20
MARCH 2, 2023
Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. Understand what social channels your audience is on across platforms that support paid ads like Facebook, Twitter, LinkedIn, Pinterest, or Snapchat, and target accordingly. Reengage with top visitors.
Beyond PR
APRIL 27, 2016
Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
MaccaPR
OCTOBER 7, 2014
If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Condition: Your YouTube Icon Is Buried. Symptoms: It’s impossible to find a YouTube link on your company''s website.
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