The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. Just as with print publications, the top tier websites are harder to pitch.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! The news in both your pitch and press release must be obvious. What is information overload?

Pitching 54

Pitching Media Media Relations Writing 54

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Real effort into digital and social. Giving voice.

Communications 121

Communications Crisis Internal International 121

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

That time worked well for the attendees, which we knew because we surveyed many of them in advance, but it probably wouldn’t work for all audiences! From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision.

Pitching 185

Pitching Survey Video Print 185

Bianchi Biz Blog

AUGUST 22, 2024

Digital Media and Social Media Engagement: Italy has seen a significant rise in Internet and smartphone usage, making digital and social media an integral part of communication strategies. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. The other thing that didn’t change is that, to be successful, you need to understand the media, their needs and what they want from you. Be willing to do video interviews.

Media 78

Media Pitching Print Interviews 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product.

Strategy 97

Strategy Ethics Social Media Data 97

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 88

Software Pitching Measurement Enterprise 88

Cision

SEPTEMBER 13, 2017

It can be helpful to survey this audience about your current branding. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. Printed and digital materials: sales collateral.

Corporate 270

Corporate Branding Brand Guidelines 270

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!) How can brands keep up?

Communications 253

Communications Data Local Survey 253

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 150

Media Relations Media Print Software 150

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? How to pitch to journalists . Benefits of taking a proactive approach. Tips for your brand.

Print 112

Print Trends Agency Branding 112

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. An exec I worked with once told me he didn’t exist until he saw his name in print. Augmenting a sales and marketing effort. Making news during “quiet periods.”

Print 120

Print Advertising Advertising Survey 120

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. The rest surveyed (95%!) It just is.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 65

Marketing Survey Study B2B 65

Buzzstream

AUGUST 28, 2024

Key Feature Their main feature is their extensive database of over 850,000 media contacts, 190,000 journalists, and 1.18 billion social media profiles. Like Cision, the software offers a media database, monitoring, pitching, and reporting capabilities. MuckRack differs from Cision in the size of its media database.

Media 62

Media Reddit Digital PR Tools 62

Sword and the Script

OCTOBER 24, 2017

According to the survey, the biggest challenges B2B lead generation are: 59% say engaging targeted prospects. According to the survey, the biggest challenges B2B lead generation are: 59% say engaging targeted prospects. According to the survey the length of B2B sales cycles are as follows: 16% say less than a month to convert.

B2B 64

B2B Report Marketing Survey 64

Barokas

DECEMBER 4, 2018

Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold.

Survey 60

Survey Enterprise Radio Print 60

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. The sensors then collect data on what elements of the event-specific guests have interacted with and even trigger the delivery of surveys that are relevant to their interactions.

Community 92

Community How To Marketing Data 92

Sword and the Script

AUGUST 9, 2016

Nobody Watches the Media like the Media. The most trusted names in news are media brands with which you are already familiar, according to a new survey by the Ogilvy Media Influence team. The survey also highlights the cumulative nature of effective media relations. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Truescope is an Australian-based startup focused on media monitoring. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Remember Vine? We’ve all been there.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” That assistant helps to write social media content but now includes an integration to DALL-E. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need. Fair enough.

Software 125

Software Pitching Ethics Privacy 125

Sword and the Script

APRIL 22, 2017

Social media rewarded brevity while arguably sacrificing clarity. So wrote Josh Bernoff , a former Forrester analyst, and co-author of Groundswell , a book early to spot the rise of social media. His words were printed in a piece for The Daily Beast entitled Bad Writing Costs Businesses Billions : “Think about it.

Writing 62

Writing B2B Analytics Reputation 62

Sword and the Script

JUNE 14, 2016

The concept was new, we had long list of participating influencers, lots of content to work with a clear application for social media engagement. The CMO Survey with Social & Mobile Marketing Takeaways. Sure, we developed content and we wrote email marketing pitches and purchased ads.

Marketing 60

Marketing Conference Software B2B 60

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Prowly

SEPTEMBER 18, 2024

Respondents in our survey say it’s time to prioritize resources according to what we want to achieve, contact people who can get us results, and choose the right channels with extreme care (more on that in the report!). The use of regular email services for pitches has significantly declined, dropping from 74% in 2022 to 50% in 2024.

Measurement 104

Measurement Tools Data Pitching 104

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Craft a seasonal survey.

Pitching 136

Pitching Print Survey Local 136

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

Cision

MARCH 21, 2016

Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Social Media. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. Million and Eyes the U.S. NOT an editorial placement. Are you kidding?

Software 122

Software Case Study Advertising Advertising 122

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. It pays to go beyond widely available stats from public-domain sources; think instead about an inexpensive, single-question surveys to probe customer attitudes about an emerging issue.

Television 120

Television Interviews Engineering Tools 120

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. Create Surveys and Data Studies Proprietary data is a game-changer for getting links.

How To 71

How To SEO Google Examples 71