ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Additionally, always make room in the plan for reactive pitching.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. When does the team put out a press release? These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. “ What’s wrong with this pitch? For family, the feelings of shock and horror might never go away.

Pitching 272

Pitching Viral Interviews Education 272

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. However, growth in global ad spend is expected to slow to about 5.9% next year, down from 6.4% estimated in June. When asked, “Why?”

Marketing 213

Marketing Content Marketing Data Social Media 213