ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

5W PR

JANUARY 16, 2020

As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Live to stream, alternatively referred to as live video, has taken over the social media space. Live Streaming. PR and communication professionals cannot afford to be left behind on this trend.

Trends 120

Trends Communications Big Data B2C 120

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Sainsbury’s Christmas Ad – 1914.

Video 62

Video Sports Film Employee 62

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Brand 104

Brand Branding How To Measurement 104

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. The simplicity appealed to the visually oriented Byrom, so he started researching to see who might be able to make an animated video for his burgeoning business. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands.

Marketing 105

Marketing Video Product Launch YouTube 105

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

OnePitch

JANUARY 10, 2023

During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches. 00:04:18] BB: Okay, so back to the pitch question. 3 Elements of a Pitch. [00:08:27]

Pitching 98

Pitching Financial Video Product Launch 98

Buzzstream

MARCH 26, 2020

There is a huge trend in video-based influencers taking over as major players in the industry. There are different levels of YouTubers based on their popularity, number of subscribers, and the average number of video views. TubeBuddy is a Youtube video optimization tool that helps influencers maximize the SEO value.

YouTube 116

YouTube Brand Branding Video 116

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The sales team to use in upcoming sales efforts such as pitch meetings. Execute a larger internal communications plan.

eBook 136

eBook Product Launch Software Internal 136

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data. Target your audience.

Media 71

Media Automotive Resources Financial 71

ReimaginePR

JUNE 27, 2016

Don’t forget to create stories for all of your upcoming product launches too! A media kit is like having your elevator pitch in the form of an interactive package. A media kit is like having your elevator pitch in the form of an interactive package. Your kit should include: A high-quality video. Media release.

Reputation 120

Reputation Product Launch Brand Branding 120

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) On the back of this, we successfully pitched it to relevant media titles and were able to gain several pieces of coverage. It goes without saying that press office skills are vital in public relations. However, as well as issuing standard releases (e.g.

How To 62

How To B2C B2B Trends 62

Bad Pitch Blog

JUNE 28, 2007

You can pitch around a monolith story that even inspires the journalists reporting it (watch the video). It was the story I had to pitch around. Rather than tie your pitch to the iPhone, show how different it is from the media blitz. But we can still learn from the iPhonic din. tags | iPhone'

Product Launch 40

Product Launch Pitching Video Media Relations 40

Presspage

AUGUST 24, 2018

Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit. Ensure videos are labeled accurately and are compressed to minimize download time and file space.

Media 68

Media Leadership Product Launch Television 68

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. It’s not a sales pitch or a way for the brand to “pat itself on the back.” You can use this section to discuss the benefits of the product. You can discuss why the product matters and why consumers should buy it. Keep your sentences short.

Writing 59

Writing Product Launch Examples Consumer 59

OnePitch

MAY 3, 2022

During the episode, Tom shares about the constant array of crypto news he receives, what kind of information he wants to see in a pitch, his personal thoughts on exclusives, and more. His Thoughts on Pitches. [00:03:50] Are you getting bombarded with pitches? What He Writes About. [00:02:10] 00:02:10] BB: Oh, sunny, sunny.

Banking 52

Banking Product Launch Pitching Interviews 52

PR Fuel

MAY 24, 2022

Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. If your release is about an event, a product launch, or some research, for example, it will be hard to get your point across without these added in. Your press release is not a sales pitch.

Writing 72

Writing Product Launch Infographics Pitching 72

Beyond PR

JULY 6, 2016

Follow this checklist to get brand leaders, content marketing and operations teams, and other stakeholders on board for a successful multichannel launch. Pitch your vision in full. It will also be promoting other channels’ promotions like press releases, blog posts, webinars, and videos.

Marketing 66

Marketing Product Launch Data Software 66

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. Create enticing content , such as behind-the-scenes videos, recipe tutorials, or interactive contests, to generate excitement and encourage shares and likes. Let us help you make a lasting impression in the industry.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

OnePitch

JULY 12, 2022

Jae covers kitchen goods, pet products, and fitness gadgets. During the episode, Jae starts by sharing more about their coverage and the team at Mashable, why they love pitches that are straightforward, how you should structure your subject lines for them, and more. We’re dealing with products. Their Pitching Requests. [00:05:53]

Pitching 52

Pitching Product Launch Writing Course 52

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Meanwhile Google currently offers Gemini Pro in Bard.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Oh, we should probably pitch our influences and do a press release! Housing photos, video and other assets in a digital content hub makes it easier to pitch a cohesive and compelling story to journalists and influencers.

Company 40

Company Case Study How To Product Launch 40

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Footage of a new product unveiling. Finalist or award shots.

Social Media 40

Social Media Trade Shows How To Media 40

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts. What a day!

Pitching 36

Pitching Transportation Conference Report 36

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Promote your story on your website with visual cues such as banner imagery, videos, etc. Anchor your event message with visuals. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Branding Brand 88

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. In a deeply tech-connected world, the noise comes in red dots, push notifications, video calls. But those bots miss the core of communication: the human connection. When asked, “Why?”

Marketing 213

Marketing Content Marketing Data Social Media 213

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist. Remember Vine? Purveyors of social media are a fickle crowd, more loyal to influencers than platforms.

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Airlines Exercises Fashion Print 120