ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. Their Publications. This can open the door to other publications worth targeting that you might not have been aware of. In-Person Events.

Report 120

Report Pitching Trade Shows Newspapers 120

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Final Thoughts.

Trends 119

Trends Publicity Communications Marketing 119

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 173

Survey Media Relations Pitching Media 173

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! Try a publicity stunt.

Media 120

Media Pitching Trade Shows Infographics 120

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? 5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.

Trade Shows 40

Trade Shows Pitching Local Web 40

ImPRessions - Crenshaw Communications

MAY 3, 2018

While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. In this era of two-way communications, public relations is a better tool for engagement with stakeholders.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Here is a mix of ways to find public speaking opportunities and online ones. Follow up with an email pitch.

Publicity 100

Publicity Trade Shows Google Twitter 100

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. ” Know that you can still interest reporters once the show has started. You can even pitch media once CES has ended.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Cision

OCTOBER 20, 2015

You’ve pitched countless journalists , but nobody’s biting. You’re ready to give up on public relations altogether. Now, keep in mind you don’t want to attack them with an in-person pitch, but as you converse, you can engage that journalist and start a relationship that will be a lot more fruitful than a cold email.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. The hard part is over, or is it?

Writing 130

Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Pitch to your strengths. Without a robust speaking history, which are realistic events?

Conference 120

Conference Print Trade Shows Advertising 120

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. So, to secure any media attention at CES, you will need a great story, a compelling pitch, great timing, lots of preparation, an experienced PR partner … and a little luck.

Technology 96

Technology Automotive Mobile Software 96

Cision

MAY 27, 2015

On the other hand, if you frequently hand out paper copies of your media kit at a trade show, it can simplify things to have a single PDF you can use both online and offline. Your media kit is in order, but how are your pitches? Click here for 10 free Do’s and Don’ts of Media Pitching now! Keep It Updated.

Media 120

Media Trade Shows Print Advertising 120

Cision

AUGUST 20, 2015

Now, if you have a public relations manager, it’s a no-brainer who that contact should be. Read our free PR Kit for pitching tips and more today! So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth. Timing is key.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Avoid a sales pitch. Quality panelists and moderators won’t go near a perceived third party sales pitch. Healthy panel attendance requires a lot of elbow grease.

B2B 136

B2B Leadership Trade Shows Insurance 136

5W PR

APRIL 13, 2020

A byline is content on a publication that features the authors name. Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. The term “byline” is the part that shows the readers of an article who is the writer behind it. Create a Relevant Bylines.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. It’s expanded to include public affairs and government relations as the norm.”. Harder to pitch. Email deluge.

Communications 149

Communications Crisis International Internal 149

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. The best feeling in the world for a PR person at CES is to have your company’s media interview schedule filled well in advance of the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering.

Transportation 100

Transportation Meeting Newspapers Media 100

Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Pitch a story about how the world is ending.

Media Relations 85

Media Relations Media Trade Shows Journalism 85

Bad Pitch Blog

APRIL 4, 2006

We even receive pre-emptive notes asking for insight into a pitch before it goes out the door. We''re all about stopping bad pitches before they start. If this should be posted in your site’s polar opposite, the Good Pitch Blog, my apologies for the intrusion. I KNOW there are trade show veterans out there.

Pitching 40

Pitching Trade Shows Interviews Blogging 40

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks. 6) Pitch the story to an industry newsletter.

Media 121

Media B2B Groups Conference 121

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date.

Transportation 93

Transportation Meeting Media Newspapers 93

PR Fuel

JULY 14, 2021

What you decide to write about can impact which publications will want your story, too. For example, you might want to announce an upcoming trade show or conference. When learning how to write press releases, take the time to consider which publications you want to send them to. Radio shows. Develop Your Pitch.

Writing 96

Writing How To Media Guidelines 96

Flack's Revenge

JUNE 2, 2015

Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. Also, you can meet with them at other times informally – e.g. at trade shows, based on personal relationships and direct contact. They are extremely influential.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. They want a story tailored for their needs or unique to their particular publication; in fact, they often want an exclusive. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Can you think of ways to avoid some of these common public relations pitfalls?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bad Pitch Blog

JANUARY 28, 2007

Was in NYC earlier this month for a trade show and I arranged several media briefings, amongst other duties ( reg. We began scheduling appointments two weeks prior to the show. In an email exchange with a trade reporter, I sent her to a site I thought she might find interesting. Until then it’s back to work.

Trade Shows 40

Trade Shows Media Pitching Report 40

Garrett Public Relations

MAY 27, 2024

Entire publications are shuttering. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations. A staggering number of journalists are being laid off. This image offers a snapshot of some larger media layoffs over the past 18 months.

How To 96

How To Media Trade Shows Publicity 96

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. 5) The Realities of Making Appointments at Trade Shows Alan Weinkrantz PR Weblog The good news about trade shows?

Media Relations 40

Media Relations Trade Shows Media Sports 40

Bianchi Biz Blog

JUNE 17, 2024

I’ve only been involved with the site since mid December 2023, but the most fun story I’ve taken part in is a video interview on the show floor of Automate in Chicago. I interviewed Pietro Gorlier, CEO of Comau, and crafted an original video for publication on our site and our YouTube channel. Stick to the basics, please.

Meeting 52

Meeting Sports Trade Shows Journalism 52

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. To obtain media attention at CES, you need a great story, a compelling pitch, an experienced PR partner … and a little luck.

Automotive 128

Automotive Mobile Technology Hotels 128