Does Your Pitch Pass the 5-Second Skim Test?
PRSay
MARCH 14, 2019
As any good real estate agent knows, location is everything. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox.
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