Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. 2015) recommends imagining your PR as having distinct wholesale and retail operations. Empathy for your audience(s).

Retail 120

Retail Pitching Print Writing 120

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. It has a big impact in the retailers decisions. It’s a snowball effect?—?the

Retail 168

Retail International Internal Twitter 168

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Landis PR

MAY 17, 2021

A lifelong journalist, he has been writing about the supermarket business for 40 years. Stories that help my readership (retail and manufacturer execs in the frozen food and dairy industries) sell more products more efficiently and profitably are always on my radar. What advice do you have for PR people who want to pitch you?

Meeting 92

Meeting Media Retail Radio 92

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting. From problem solving and creative thinking, to writing bylined articles and strategies, PR keeps you on your toes.

Conference 156

Conference Employee Retail Trends 156

Bianchi Biz Blog

SEPTEMBER 9, 2024

In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper.

Meeting 91

Meeting Automotive Newspapers Media 91

Stephen Waddington

AUGUST 12, 2020

We are working on a couple of projects in the retail space and having some great conversations. Write a business plan and go for it. So far that’s ranged from retailers to a billion-dollar tech company to charities. We are now picking up places on pitch lists too. Coldr was inspired by this need. How is it going?

Agency 161

Agency Meeting Retail Energy 161

PR Fuel

DECEMBER 2, 2020

Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. Your pitch should convince the recipient to publish the press release. Email is the preferred method for sending a pitch. For journalists, email the pitch to their professional email.

Pitching 82

Pitching Writing Product Launch Blogging 82

Cision

APRIL 27, 2016

I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment. Also, networking.

Real Estate 120

Real Estate Television Technology Agency 120

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I’m working on a legislative story right now that has been fun and challenging to write.

Meeting 96

Meeting Automotive Media Journalism 96

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Research the publications, websites, or retailers that align with the target audience and submit the product information early. To secure a spot, start the preparations well in advance.

How To 78

How To Retail Pitching SEO 78

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. I write from the corporate side, in-store marketing, promotions, advertising, financial results. Please help.

Pitching 40

Pitching Construction Exercises Retail 40

Bad Pitch Blog

JANUARY 20, 2006

The following pitch was so bad, it inspired several bloggers including B.L. Note: Bad Pitch Anonymization is in all UPPERCASE BOLD type. This news comes from a study done by COMPANY ONE and COMPANY TWO called the Top 40 Online Retail Satisfaction Index. Ochman and Colin McKay. It also inspired this blog.

Pitching 40

Pitching Retail Measurement Study 40

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. When you love a product, it’s a thrill when its manufacturer or your favorite retailer engages with you. Shall we agree to call them “YouTube product review queens? A bit cumbersome, maybe, but crystal clear. Never sell.

Branding 100

Branding Brand YouTube Social Media 100

OnePitch

MAY 24, 2022

Today’s guest on Coffee with a Journalist is Jeena Sharma , a retail reporter at Morning Brew. Jeena covers retail and consumer trends from the B2B perspective for the Retail Brew newsletter. Her Thoughts on Pitches. ? ? ? ? ? ? ? ? ?. [00:05:27] Now, what about pitches? So you get tons of pitches.

Retail 52

Retail Pitching Fashion Writing 52

Cision

MARCH 14, 2016

What’s more, several major industry sites ran the story, too, and within a week, governments and major retailers were asking how they could get the energy software. If a story only has two or three of the four P’s, they won’t write it. Clayton created divided 88 Acres into chapters and sprinkled in short videos and strong imagery.

Storytelling 120

Storytelling Skype Energy Software 120

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? What advice do you have for PR people that want to pitch you? General Motors’ mayfly mayhem.

Automotive 77

Automotive Meeting Report Insurance 77

Cision

AUGUST 10, 2015

Wondering how to get your email pitches read by journalists? Dragon NaturallySpeaking retails for $99. This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone).

Software 120

Software Mobile Video Examples 120

Shift Communications

DECEMBER 6, 2016

To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Pitching broadcast media takes time and often requires multiple rounds of emails and phone calls. The key to success is consistently getting ahead of the new cycle by proactively pitching media opportunities weeks in advance.

How To 60

How To Film Pitching Guidelines 60

Bianchi Biz Blog

SEPTEMBER 23, 2024

Admittedly, I’m not great at elevator pitches around my work, which is further complicated by the fact I still have no idea what I want to be when I grow up, but here is the official description: AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars.

Radio 97

Radio Automotive Meeting Interviews 97

prTini

AUGUST 22, 2014

Why You Should Be Reading (and Writing For) Medium. How to Build a Retail Social Media Campaign. 5 Tips for Perfecting your Pitch. How To Write LinkedIn Messages That Actually Get Read. The 3 Key Ingredients in a Successful Influencer Pitch. Cheers and happy reading! . Social Media Press Release 3.0:

Case Study 49

Case Study Retail Resources Twitter 49

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Never underestimate the power of a good byline. Going on a hiring spree?

Local 68

Local Mobile Corporate Retail 68

Beyond PR

FEBRUARY 15, 2018

In this post, we’ll explore how influencers find ideas that excite their audiences, and we’ll discover how PR professionals can successfully pitch sponsored campaigns. The best influencers remain sensitive to the fact their worldwide audiences are visiting malls, retail stores and websites in search of the perfect gifts. .

Travel 72

Travel Retail Instagram YouTube 72

Landis PR

AUGUST 23, 2021

It really honed in on how the COVID-19 pandemic impacted grocery retail. When I was little, I always wanted to write for People magazine. What advice do you have for PR people who want to pitch you? . I get pitched all the time for stuff, and it’s either too promotional, doesn’t fit our voice or doesn’t fit our audience.

Meeting 69

Meeting Media B2B Transportation 69

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. We worked with their HR department to create a real position, writing a fun job description and posting it on Facebook, Monster, and Indeed.com.

Advertising 100

Advertising Agency Advertising Twitter 100

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JULY 7, 2021

As you are vetting the sites that you want to reach out to, consider whether it makes sense to pitch your new page. Simply write more editorial content for your site, feature the 3rd party websites you want links back from in the content, and conduct your outreach letting them know about their feature on your site! conversion rate. .

Case Study 113

Case Study Study Strategy Leadership 113

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. Before you sit down and write your holiday content, think about your intended audience.

Banking 62

Banking Retail B2B Writing 62

OnePitch

APRIL 12, 2022

Lisa focuses on retail and the growing reach of Amazon. Her Thoughts on Pitches. [00:06:05] So are you ever forwarding pitches? You do write quite a bunch of your own content still as well, so you’re also doing the writing? 00:07:00] BB: There’s another pitch right there coming in. . [00:07:03]

Pitching 52

Pitching Report Writing Retail 52

Solo PR Pro

JUNE 22, 2021

Although she was only somewhat familiar with the industry, having taken a few courses in school on the broader scope of marketing and mass media, she was immediately attracted to the opportunity to use her writing skills in the PR industry. Being a veteran of the PR industry for over a quarter century, Ellen has seen some pretty major shifts.

Meeting 61

Meeting Course Retail Media Relations 61

Bianchi Biz Blog

JANUARY 24, 2022

Dealerships are leveraging online business models that redefine the customer experience in automotive retail. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. They were all very kind to me when I was writing for 605 Magazine and could barely put two interview questions together.

Meeting 77

Meeting Automotive Media Technology 77

Sword and the Script

JULY 14, 2015

There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . Deliver value, not sales pitches. . Writing and developing content on a consistent basis is like exercising.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

Mindful Marketing

MARCH 4, 2016

After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin. In retail it’s long been know that “the customer is always right.” By Seedepth. There’s no feeling like winning a new client. Clients will thank you later.

Agency 50

Agency Customer Service Analytics Retail 50

Buzzstream

JULY 10, 2024

If, you know, I will very very confidently sit here and say if links did not have a positive impact on SEO, there is no way in hell that a furniture retailer would sell pretending to be an expert on the interpretation of Taylor Swift lyrics. It’s the pitching. It’s the content that’s being pitched out.

Digital PR 98

Digital PR SEO Google Travel 98