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How to Maintain Relationships With Journalists During the Pandemic

PRSay

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. And always be ready with a backup plan if the technology fails. You should be extremely selective and strategic with who and what you pitch. Share some positivity.

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Not convinced? Instead, boil it down to three simple steps.

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The Relationships You Must Commit to for Content Marketing Success

Cision

It’s not necessarily about content or technology, he explained in his keynote. What would happen to your marketing, Andy asked, if you met with like-minded, noncompetitive marketers once per month via Skype, Slack, etc. It’s about building relationships — and that comes down to people. Commit to customers.

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Bucking the Valley Startup Trend

Shift Communications

A report from the Progressive Policy Institute earlier this year detailed how the startup economy has spread in the past decade due to various factors including technology, economic dynamism and the job growth potential associated with startups. That axiom no longer fits the reality of media. Good story telling has no geographical limits.

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Is Voicemail Dead?

Waxing UnLyrical

There’s no reason for me to leave a voice mail on somebody’s mobile phone (or landline), not when I can text them, email them, Skype them , tweet them and Facebook them – all far more effective than leaving a voice mail. When pitching stories to journalist, a voice mail will never work. Image by ixographic via Flickr, CC BY-NC-ND-2.0.

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

We do this every day, diving into our clients’ products and services, wrapping our heads around the intricacies of their technologies and finding that nugget of information that will be intriguing to a member of the media. Suggest a Skype here and there. The results were national, brand defining coverage. . Genuine Curiosity.

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Power to the People

PR Breakfast Club

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. Through a Monthly Vantage Activity, all employees participate in engaging and entertaining activities via Skype. This strategy paid off with interest from TIME Magazine, NPR and Bloomberg.