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Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. And always be ready with a backup plan if the technology fails. You should be extremely selective and strategic with who and what you pitch. Share some positivity.
Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Not convinced? Instead, boil it down to three simple steps.
It’s not necessarily about content or technology, he explained in his keynote. What would happen to your marketing, Andy asked, if you met with like-minded, noncompetitive marketers once per month via Skype, Slack, etc. It’s about building relationships — and that comes down to people. Commit to customers.
A report from the Progressive Policy Institute earlier this year detailed how the startup economy has spread in the past decade due to various factors including technology, economic dynamism and the job growth potential associated with startups. That axiom no longer fits the reality of media. Good story telling has no geographical limits.
There’s no reason for me to leave a voice mail on somebody’s mobile phone (or landline), not when I can text them, email them, Skype them , tweet them and Facebook them – all far more effective than leaving a voice mail. When pitching stories to journalist, a voice mail will never work. Image by ixographic via Flickr, CC BY-NC-ND-2.0.
We do this every day, diving into our clients’ products and services, wrapping our heads around the intricacies of their technologies and finding that nugget of information that will be intriguing to a member of the media. Suggest a Skype here and there. The results were national, brand defining coverage. . Genuine Curiosity.
It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. Through a Monthly Vantage Activity, all employees participate in engaging and entertaining activities via Skype. This strategy paid off with interest from TIME Magazine, NPR and Bloomberg.
Technology has made the world more accessible and independent consultants can grow their practice beyond their natural geographic boundaries. You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. However, as a solo you are not restricted to working local.
To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. in 2002, she excelled in marketing and management roles at two publicly held technology corporations.
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