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Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.
When no media outlet wanted to run the story when Clayton initially pitched it, he and his team published it on Microsoft’s owned media channels, helping change Microsoft’s perception and increase sales. If a story only has two or three of the four P’s, they won’t write it. In late 2015, Microsoft rolled out Skype Translator.
To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. You need to write a compelling message that’s probably an email that can get through this influencers defenses and encourage them to work with you. What do you write and why? What is your role?
If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Are there services other than Skype for recording podcasts? Mark Schaefer and Tom Webster connect via Skype to record each episode of The Marketing Companion, and they each use a computer and mic.
Runck explained how “Twin Cities Live” has pivoted from in-studio interviews to Skype-driven interviews with guests outside the station. But now we’ve been able to add Skype into our control room as, essentially, a live shot.”. cell service, Skype, Zoom) may drop due to technical issues. Do your research before you pitch.
What would happen to your marketing, Andy asked, if you met with like-minded, noncompetitive marketers once per month via Skype, Slack, etc. What are you writing that we can collaborate on? Pitching, press releases and other “traditional” PR tactics can – and should – be used to amplify your content’s reach.
Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of Thrones”. Get Personal with a Custom Note Attached to the Release. That accident was crazy!
There’s no reason for me to leave a voice mail on somebody’s mobile phone (or landline), not when I can text them, email them, Skype them , tweet them and Facebook them – all far more effective than leaving a voice mail. When pitching stories to journalist, a voice mail will never work. Image by ixographic via Flickr, CC BY-NC-ND-2.0.
You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Make sure that you write for the audience you want to serve. Schedule Skype or video calls periodically to add a more personalized touch. Pay attention to the details and deliver great service.
To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after.
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