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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Trade allow more in-depth storytelling. Pitching trade press can be easier than getting a story in a large media outlet.

B2B 319
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~ When asked, “Why?”

Marketing 187
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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” We love email,” GE’s Chief Storyteller told us. “It Per HubSpot, the Academy educates “tens of thousands of users every month.” Should’ve been, really.

B2B 143
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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” We love email,” GE’s Chief Storyteller told us. “It Per HubSpot, the Academy educates “tens of thousands of users every month.” Should’ve been, really.

B2B 74