Pitching Software Trade Shows 
Flack's Revenge
FEBRUARY 20, 2018
The first experience involved a startup in networking software. One time I was at a dinner with the client team following a day a trade show. This was the dotcom era, also around the end of Seinfeld; a TV show that was famously about nothing. More recently, I worked on a pitch for a client. But it worked!
Presspage
MARCH 25, 2025
Pitching the media is tough. Because too many pitches are generic, irrelevant, or just kind ofbad. But even great pitches wont always land - and thats not failure, its intel. Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response.
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Bianchi Biz Blog
OCTOBER 17, 2024
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. CES provides a unique ‘show-within-a-show’ for automotive and vehicle technology. Exhausting. Career-making or breaking.
ImPRessions - Crenshaw Communications
MAY 3, 2018
Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. PR offers more bang for the content buck.
Rock the Status Quo
MAY 18, 2015
Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. You want to identify other vertical markets that are likely to need that software.
ImPRessions - Crenshaw Communications
FEBRUARY 9, 2017
Prepare before you pitch. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. We work with a supply chain software client that services the heavy equipment aftermarket. Here’s what we’ve learned about PR for startups.
Bianchi Biz Blog
OCTOBER 3, 2022
And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. To obtain media attention at CES, you need a great story, a compelling pitch, an experienced PR partner … and a little luck.
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