Pitching Study Trade Shows 
Cision
FEBRUARY 19, 2016
In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Familiarize yourself with the specifics of the journalist’s coverage as well as the product or story that you are pitching.
ImPRessions - Crenshaw Communications
MAY 3, 2018
In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. In a 2018 study by TrustRadius, 75% of respondents said they used info from third-party sources (analyst reports, independent media news, and consultants) to make their decisions.
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Sword and the Script
MAY 16, 2020
These three studies polled 3,000 journalists and their answers all center on relevance. 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches.
Cision
JANUARY 26, 2016
And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. A recent study shows that journalists receive more than 600 queries from PR firms. You can even pitch media once CES has ended.
Sword and the Script
FEBRUARY 24, 2015
The Duke Study was far more definitive on marketing priorities than the Salesforce State of Marketing survey , which was also published recently. Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. in next five years.
Sword and the Script
MARCH 27, 2018
For example, pick a trade publication in any vertical market and study the headlines. Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. How B2B Marketing Can Get More out of Trade Shows.
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