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That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. Exhausting. Career-making or breaking.
The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue. Show organizers say more than 19,000 people were expected to attend this year.
I am often asked by clients how to build tradeshow buzz and booth traffic. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona. Polished speakers pitching at timed intervals drew audiences. A few tactics stood out.
In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. Many businesses, particularly technology companies, will arrange their yearly marketing calendars around these events. Are TradeShows still a Good Place for PR Launches? Talk to Us!
Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.
In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche.
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. It’s logistically impossible.
Originally seen on Forbes What technology PR agencies do is not rocket science. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client. Instead, write a quality pitch email and keep your fingers crossed. Such requests often get ridiculed on social media.
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech tradeshows. ” Know that you can still interest reporters once the show has started. You can even pitch media once CES has ended.
One industry that dramatically shifted as a result of the pandemic is the tradeshow industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual tradeshow is right for your business. What Can Be Gained From Virtual TradeShows.
In-person tradeshows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business tradeshow. and Lenny Kravitz.
Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Consumer expos, industry tradeshows, and product sampling all had to make massive pivots in order to survive. Why You Need A Public Relations Agency To Help You Keep Up With Trends. With hybrid events!
Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.
Companies prioritize print, search engine optimization, and other paid digital media (including tradeshows and partnerships) among all paid media options,” according to the report. 5) Technology isn’t replacing marketers yet. A similarly structured question address technology and marketing roles.
I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world.
The addition of marketing, analysis, tradeshow consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. Also, you can meet with them at other times informally – e.g. at tradeshows, based on personal relationships and direct contact. Why care about the Magic Quadrant?
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.
Most of my experience in media relations comes from a B2B technology perspective. How B2B Marketing Can Get More out of TradeShows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Pitch a story about how the world is ending.
Prepare before you pitch. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major tradeshow or accelerator. Experience counts, as do other variables like the economic environment, the competitive set (or lack of it) and the founder(s). Tell, don’t sell.
After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. it will be making at the show … yes, right now. It’s not like a technology showcase for media that you might host yourself. Skimping on Media Prep.
As someone who has held multiple positions at agencies, and spent several years as a PR manager at a technology company, I’m here to put a stake in the ground and declare my love for agency life. You’ll also gain access to emerging tools and technologies within PR and integrated communications. Kristin Amico. Account Director.
If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” ” Now, anyone can “own a press” in the digital sense.
This is especially true in today’s world where PR people outnumber journalists by 7 to 1, and journalists are flooded daily with 20 times more pitches than they could ever conceivably pursue. That means they can dedicate more time to generating more results for you.
Don’t miss these related posts: How B2B Marketing Can Get More out of TradeShows. The potential to technology may be unlimited, but the human condition is finite. Use a link as validation in future PR pitches. To be clear, I’m not saying metrics are not important because they do have a useful purpose. 28% say webinars.
Technology has made the world more accessible and independent consultants can grow their practice beyond their natural geographic boundaries. You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. However, as a solo you are not restricted to working local.
Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. Advanced Automotive Technology PR Agency.
In-person tradeshows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business tradeshow. and Lenny Kravitz.
2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Susan Kostal | Stet.
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