Bianchi Biz Blog

OCTOBER 21, 2024

Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.

Automotive 91

Automotive Trade Shows Mobile System 91

OnePitch

DECEMBER 28, 2023

This year, the four-day Vegas trade show is expected to be the largest yet. Get those pitches ready! We’re counting down the days until CES 2024 ! As you build your final media list and schedule in-person interviews, we compiled a list of media friendlies, creators, and reporter teams who will be at CES 2024.

Report 99

Report Trade Shows Pitching Interviews 99

Flack's Revenge

FEBRUARY 20, 2018

One time I was at a dinner with the client team following a day a trade show. This was the dotcom era, also around the end of Seinfeld; a TV show that was famously about nothing. More recently, I worked on a pitch for a client. The pitch had remarkably little substance; some might say it was about nothing.

Pitching 149

Pitching Trade Shows Software Agency 149

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Cision

FEBRUARY 19, 2016

In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Familiarize yourself with the specifics of the journalist’s coverage as well as the product or story that you are pitching.

Pitching 120

Pitching How To Trade Shows Case Study 120

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. That can happen at a trade show, conference or networking event targeting a particular niche. Don’t underestimate the power of IRL (in real life).

Report 120

Report Pitching Trade Shows Newspapers 120

ImPRessions - Crenshaw Communications

APRIL 3, 2020

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.

Conference 284

Conference How To Trade Shows Leadership 284

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Did you pitch a specific story idea, or is this a “get to know you” call for potential future inclusion? Why the meeting is taking place. Reporter/analyst biography.

Writing 130

Writing How To Interviews Pitching 130

Remote PR Jobs

SEPTEMBER 25, 2023

To help clear the air, here are 11 unwritten rules for beginner tech PR professionals, salespeople switching professions or inexperienced marketers: Research The Journalists You Want To Approach One of the most common mistakes made by entry-level PR professionals is their results-driven eagerness to pitch to everything and everyone that moves.

Technology 100

Technology Publicity Pitching Trade Shows 100

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? 5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.

Trade Shows 40

Trade Shows Pitching Local Web 40

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.

Media 120

Media Pitching Trade Shows Infographics 120

Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

JUNE 17, 2024

What advice do you have for PR people that want to pitch you? We get pitched dozens of stories a day, and ones that aren’t tied to robotics or automation just clutter my inbox. We do our best to get your content up in a timely fashion, but other stories that are breaking news or revolve around a trade show will take priority.

Meeting 52

Meeting Sports Trade Shows Journalism 52

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date.

Transportation 93

Transportation Meeting Media Newspapers 93

Cision

OCTOBER 20, 2015

You’ve pitched countless journalists , but nobody’s biting. Now, keep in mind you don’t want to attack them with an in-person pitch, but as you converse, you can engage that journalist and start a relationship that will be a lot more fruitful than a cold email. Want more tips for pitching journalists? Before you do, read on.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

5W PR

FEBRUARY 22, 2023

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos help give your marketing more legs, and help give a further reach when your brand can pitch the video after the initial story has died down.

Strategy 88

Strategy Product Launch Branding Brand 88

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. ” Know that you can still interest reporters once the show has started. You can even pitch media once CES has ended.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos help give your marketing more legs, and help give a further reach when your brand can pitch the video after the initial story has died down. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

MAY 3, 2018

Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. When it comes to differentiating yourself from the pack, these PR can surpass advertising.

Advertising 178

Advertising Advertising B2B Reputation 178

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. The best feeling in the world for a PR person at CES is to have your company’s media interview schedule filled well in advance of the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. They are creating weekly (even daily) lists of the stories they have in the works, current pitches they are accepting, and recently published stories. Final Thoughts.

Trends 119

Trends Publicity Communications Marketing 119

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

APRIL 13, 2020

Furthermore, while writing the piece, it’s important to be unbiased and to avoid overtly promoting the brand itself, as editors rarely want to publish a sales pitch. However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Cision

MAY 27, 2015

On the other hand, if you frequently hand out paper copies of your media kit at a trade show, it can simplify things to have a single PDF you can use both online and offline. Your media kit is in order, but how are your pitches? Click here for 10 free Do’s and Don’ts of Media Pitching now! Keep It Updated.

Media 120

Media Trade Shows Print Advertising 120

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Pitch to your strengths. Without a robust speaking history, which are realistic events?

Conference 120

Conference Print Trade Shows Advertising 120

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Konnect Agency

AUGUST 2, 2022

These expert interviews can include email/phone interviews, podcast interviews, and even speaking engagements through trade show events. A strong thought leadership pitch increases your client’s chances of securing additional opportunities for future features. Final Thoughts.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% and for B2B Services it was 11.0%.

Survey 95

Survey B2B Marketing Trade Shows 95

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Your pitch can encourage journalists to continue reading your press release. Keep your pitch email short and sweet.

Writing 96

Writing How To Media Guidelines 96

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch.

Communications 119

Communications Crisis International Internal 119

Cision

AUGUST 20, 2015

Read our free PR Kit for pitching tips and more today! So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth. If you’re still not sure, pick a few of the biggest cities in the country. What Time Do I Want My Release to Go Live?

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

ImPRessions - Crenshaw Communications

DECEMBER 9, 2016

You know your pitch was perfect, the media contact has covered the category and you’ve followed up in a non-annoying manner exactly 1.5 And Fat Joe and Remy Ma’s “All the Way Up” is the perfect party anthem – I’m all the way up, all the way up/Nothing can stop me, I’m all the way up. .

Trade Shows 120

Trade Shows Construction Fashion Pitching 120

Solo PR Pro

NOVEMBER 15, 2022

I also look at the external landscape to see if there are any sort of macro themes, trends or events that will impact storylines or pitch angles for a particular client,” she says. Don’t ask about trade shows they plan to attend — that comes later,” she advises. Susan advises PR pros to think macro, not micro.

How To 58

How To Trade Shows Product Launch Course 58

ImPRessions - Crenshaw Communications

MARCH 23, 2017

If you’re hosting a panel that is separate from a large event like a trade show that affords a captive audience, and are not focusing on turnout, it probably won’t be well attended. Avoid a sales pitch. Quality panelists and moderators won’t go near a perceived third party sales pitch.

B2B 136

B2B Leadership Trade Shows Insurance 136

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. It’s easy to avoid doing this.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70