Sword and the Script

APRIL 18, 2020

1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. . >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

ImPRessions - Crenshaw Communications

APRIL 3, 2020

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences.

Conference 284

Conference How To Trade Shows Leadership 284

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

Trade Shows 100

Trade Shows B2B Conference Marketing 100

Presspage

MARCH 25, 2025

Pitching the media is tough. Because too many pitches are generic, irrelevant, or just kind ofbad. But even great pitches wont always land - and thats not failure, its intel. Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response.

Media Relations 78

Media Relations Writing How To Pitching 78

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. And that research comes from PR content. PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Rock the Status Quo

MAY 18, 2015

Webinars, chats and podcasts are amazing sources of #PR visibility – seek them out! Most people who handle traditional public relations think of speaking opportunities – but they overlook the ONLINE SPEAKING opportunities: webinars, podcasts, Twitter chats and Google hangouts. Use Google.

Publicity 100

Publicity Trade Shows Google Twitter 100