Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. What advice do you have for PR people that want to pitch you? Describe the craziest or most fun story you have worked on.

Transportation 99

Transportation Meeting Newspapers Media 99

Cision

OCTOBER 20, 2015

You want journalists to write about your business. You’ve pitched countless journalists , but nobody’s biting. In fact, networking is how I ended up writing for Cision! If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Before you do, read on.

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Trade Shows Pitching Conference Meeting 120

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.

Media 120

Media Pitching Trade Shows Infographics 120

5W PR

APRIL 13, 2020

The term “byline” is the part that shows the readers of an article who is the writer behind it. There’s no need to be employed by a publication to be able to write a byline article or even a contributed piece for that publication. It’s better to write about expertise or experiences, rather than products or services.

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Trade Shows Policies Writing Strategy 88

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. You have to find the approach that’s best for your particular project.

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Strategy Product Launch Branding Brand 88

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Conclusion.

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Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

MARCH 23, 2017

If you’re hosting a panel that is separate from a large event like a trade show that affords a captive audience, and are not focusing on turnout, it probably won’t be well attended. Avoid a sales pitch. Quality panelists and moderators won’t go near a perceived third party sales pitch.

B2B 136

B2B Leadership Trade Shows Insurance 136

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Harder to pitch.

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Communications Crisis International Internal 119

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. 6) Pitch the story to an industry newsletter. 3) Surgically weave it into blog posts.

Media 94

Media B2B Groups Conference 94

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Flack's Revenge

JUNE 2, 2015

So, I decided to write this post and share what I learned. Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. I am not naming the speaker, or including everything that he covered. booked through their account team) per year.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Communications Conversations

JANUARY 14, 2016

It even goes as far as to SHOW you how to write an email to Nick. And, there’s a handy little tool that gives you the opportunity to write your own email to Nick–and then it CRITIQUES it and offers SUGGESTIONS! Information you can use to your advantage to help you craft that perfect pitch. Freeeeaaaaaakky.

Tools 60

Tools Trade Shows LinkedIn Web 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Take stabs at writing up the dream media results and crafting the headlines that would spell success. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. There’s a very smart exercise to be done when floating an idea internally.

Airlines 120

Airlines Exercises Fashion Print 120

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Make sure that you write for the audience you want to serve. You can also network in person by attending conferences or trade shows. Deepen those connections with a phone call or video chat.

Local 41

Local How To Skype Trade Shows 41

PR Fuel

JUNE 16, 2021

In fact, 61% of reporters prefer pitches in the morning. You should also avoid writing press releases to send over the weekend. For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . On a Friday, however, they likely have their mind on the weekend.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

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Survey Media Relations Pitching Media 168