This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., He realized there was a story there and pitched the idea of recording the story of people waiting in line with the actual iPhone.
John, transportation reporter at Business Insider. I cover electric vehicles and the future of transportation. What advice do you have for PR people that want to pitch you? There are some pitches that may be interesting, but simply don’t fit my audience or my focus area at Insider. I’m Alexa St.
I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry.
My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns. I’m proud of the work our team at Transport Topics has done in trade show coverage. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.
I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. I’m also the co-host of the podcast The Autonocast, which focuses on the future of transportation. What advice do you have for PR people who want to pitch you?
On this week’s Pitches That Placed, we are highlighting a pitch that landed an exclusive in TechCrunch due to its relevance, flexibility, and explanation of company history. Let’s see more on why this pitch worked: Let’s take a look at the actual pitch that placed: . Looking for more tips on how to pitch TechCrunch?
On this week’s Pitches That Placed, we are highlighting a pitch that introduced a source as a thought leader and landed coverage in Smart Cities Dive. Let’s take a look at why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked.
Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Another example: An agency pro was working with a transportation writer. Get more media pitching knowledge from Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?
If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. you will obviously need to arrange transportation. Here are some tips to both landing media interviews and making sure they’re successful. Make every step as painless as possible.
Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, talked with PRsay on a variety of topics, including what he looks for when working with PR professionals. Before his keynote address at PRSA’s ICON 2024 on Oct. 15 in Anaheim, Calif., Because we’re all humans.
Maybe it’s a media event in the middle of winter that transports attendees to warmer places, or a product that has implications for how the world will be different in the future. If your PR campaign triggers thoughts and associations with places we don’t normally go, you’re likely to win new fans and keep loyal followers.
I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. What advice do you have for PR people that want to pitch you? When I get pitched something that isn’t even remotely in my beat.
My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. and how transportation companies will start seeing the benefits of repaired highways and bridges. Timing is always important.
Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Meet the Media: Alexa St.
The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.
My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. I’m interested in stories that matter to regular people navigating the rapidly changing world of transportation.
With a condensed downtown and huge public transportation infrastructure, bus wraps and boards became roving billboards with an incredible number of eyes on them each day. While I would still pitch them on stories for my clients, my goal was also to become a resource for them.
Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?
Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.
In response, Kerlik, a former transportation reporter for the Pittsburgh Tribune Review, and the Pittsburgh International Airport have started Blue Sky — an in-house news service where the Airport can break its own stories and not have to rely on the media reach of other publications.
Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists. However, its potential is often clouded by uncertainty and doubt.
Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Don’t pitch things outside of my interest area. Don’t pitch stories we have already written. Stay on point. It has to be news.
And many of these reporters have shared insights and tips for more productive relationships and story pitches. John, Transportation Reporter at Business Insider. Meet the Media: Peter Fretty, Technology Editor at IndustryWeek. Meet the Media: Sebastian Blanco, Automotive Freelance Reporter. Meet the Media: Alexa St.
EV Pulse is our flagship property covering the entire gamut of electrification in transportation. What advice do you have for PR people that want to pitch you? Target the pitch to me. While I hate to admit that I’m more likely to read a pitch if I already know you, that’s just sorta how humans work.
Though Postmates is a food-delivery platform pitched at busy consumers who don’t have time to go to a restaurant, it also can be useful for the eateries themselves. During his talk, McNeill discussed his company’s pro-mass transit efforts , including putting $50 million into local transportation initiatives in U.S.
Driving this opportunity is a continued level of attention focused on the evolution of mobility, with questions still swirling about EV adoption and infrastructure … along with strong interest in AI, dynamic and sustainable innovations, Intelligent Transportation Systems (ITS) and the ongoing progression of ADAS technology.
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story.
In addition, the transportation and vehicle technology exhibit area at CES will have a new home in 2022, moving to the brand new West Hall at the Las Vegas Convention Center. While buried in CES pitches, a journalist’s response to you might not be immediate. You need to have flexibility and plan accordingly.
I also write about mobility and transportation topics, including pedestrian safety. I’m watching the ongoing impact of the pandemic on the auto industry and other types of transportation. What advice do you have for PR people that want to pitch you? Can you tell us what types of stories, trends or issues are on your radar now?
What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. To my point above: a pitch really has to drive home why this thing matters to people. I get a lot of “Write about this startup!” Any pet peeves with PR people?
Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.” I even try to format my own pitches to editors as “someone is doing something for a reason.”
What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8). Also, please do not take this profile as license to pitch me indiscriminately. Do your research on FreightWaves and what we cover. I do not typically write about cars or passenger vehicle trends.
Admittedly, I’m not great at elevator pitches around my work, which is further complicated by the fact I still have no idea what I want to be when I grow up, but here is the official description: AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars.
Personally, I am most proud of our Women in Transportation series at FleetOwner. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. What story or stories are you most proud of?
However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” Fortunately, no passengers were seriously injured.
Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.
During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more. So what is important to you and a pitch that has data or likes to say it has data, which –. [00:07:35] ZW: Phone.
The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. What advice do you have for PR people that want to pitch you? Evaluate and understand the audience to whom you are pitching.
Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. What advice do you have for PR people who want to pitch you? . Reading, exercising, gardening or spending time with my family.
Capability reputation is the organisation’s ability to deliver a product or a service, in this case, the RFU and British Airways’ capability to transport the team from A to B. In this example, both organisations were perceived as capable of getting England’s women and men alike to the pitches.
As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.
By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.
By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.
Next time you crush a new business pitch or lead a successful company launch, take a second to slow down and celebrate yourself. The speakeasy style hangout is perfect for those looking to escape the rainy streets of Seattle and transport to the prohibition era. What better way to celebrate than with an after work happy hour?
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content