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My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns. I’m proud of the work our team at Transport Topics has done in trade show coverage. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.
I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry.
The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. In fact, most isnt.
I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City.
Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. I used the G.I.
My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. and how transportation companies will start seeing the benefits of repaired highways and bridges. Timing is always important.
Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.
My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. It’s one thing to write about how cars are changing from behind a desk. What advice do you have for PR people that want to pitch you?
With a condensed downtown and huge public transportation infrastructure, bus wraps and boards became roving billboards with an incredible number of eyes on them each day. While I would still pitch them on stories for my clients, my goal was also to become a resource for them.
In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. What advice do you have for PR people that want to pitch you? I would advise that they offer pitches that they truly think will interest our audience or will teach them something.
However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” Fortunately, no passengers were seriously injured.
I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. What advice do you have for PR people that want to pitch you? I get a lot of “Write about this startup! I get a lot of “Write about this startup!” Do those even work?
I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Finish this sentence: If I am not reporting, I am… preparing for hosting my weekly TV show or writing my weekly Truck Tech newsletter. What advice do you have for PR people that want to pitch you?
Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I have been writing about vehicle infotainment centers and connectivity. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”
I also write about mobility and transportation topics, including pedestrian safety. I’m watching the ongoing impact of the pandemic on the auto industry and other types of transportation. If a story topic interests me, I expect I will report and write a better story. Any pet peeves with PR people?
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story.
Admittedly, I’m not great at elevator pitches around my work, which is further complicated by the fact I still have no idea what I want to be when I grow up, but here is the official description: AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars.
The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. Additionally, I still write, and will take on event coverage or feature assignments. Finish this sentence: If I am not reporting, I am ….
In my role today, the most fun stories I get to write come from test-driving trucks. Personally, I am most proud of our Women in Transportation series at FleetOwner. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time.
By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.
By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.
As the consumer travel reporter, Zach covers travel, primarily writing about and focusing on airlines and aviation. During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more.
Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. When I was little, I always wanted to write for People magazine. What advice do you have for PR people who want to pitch you? .
We will continue to cover that, but we are starting to write about how Detroit automakers are moving forward. Check out the comments below before pitching your next green technology. Ford Motor Co. just unveiled the new Ford F-150 and the Bronco, which the automaker brought back from the dead to much fanfare.
I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.
In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts.
There are also asset-less digital PR strategies that include pitching quotes to journalists. To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. If it’s interesting, you can pitch it for coverage.
So, I wanted to write about the lessons I have learned from my time in South Africa and how this one experience has helped shape who I am today as a professor. I was pitching the media for our fashion and consumer clients. I went grocery shopping and had to figure out the transportation system for the city. Did I get this?
You get one of our coveted Glinda the Good Pitch awards…Kevin, give it to them! First, our way busy Secretary of Transportation uses Britney and her car seat loss to appeal to mothers (“Tsk, tsk,” he actually said at a press conference); now it’s Tom Cruise as the bad example for an organization of note. for fabulous press.
From Waymo’s driverless taxis revolutionizing urban transport to the Broadway sensation Oh, Mary! Escola appeared on The Tonight Show with Jimmy Fallon, Late Night with Seth Meyers, and The View, where Whoopi Goldberg publicly pitched herself to Escola as someone they should consider for the next play theyre writing.
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