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Pitch the Media Today

PR for Anyone

Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. The system works.

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.

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How to Pitch FWx Beer Writer Ethan Fixell

Cision

He has also covered, the beer, wine and spirits industries for Tasting Table, Food Republic, Vanity Fair, Quartz, Saveur, Travel + Leisure and DuJour. Fixell focuses on industry trends and includes his own personal experiences in his writing. We asked him to share some advice on how to pitch him, and he’s given some great tips below.

Pitching 120
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The Plane Truth About Following Up on Pitches

PRSay

I travel a lot for my job and have a lot of travel stories that teach me life lessons. Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. A kind, unknown fellow traveler had turned it over to the airline. But it wasn’t there!

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5 Things to Research Before Pitching Freelancers

Cision

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. I, for instance, edit travel content for Expedia. The invitation seemed interesting at first. So don’t ask.

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Pitching Food Content with Saveur Digital Editor Dan Dao

Cision

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart.

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Anchor Your Pitches to Journalists With a ‘Human Angle’

PRSay

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.

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