ImPRessions - Crenshaw Communications

APRIL 9, 2019

However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. Their style is sometimes brutal, but the advice is priceless.

Twitter 197

Twitter Ethics Pitching Product Launch 197

PR for Anyone

APRIL 26, 2022

Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! Twitter has kind of fizzled a little bit. Having you pitch the media. EVERYTHING! Is this good?

Twitter 130

Twitter Pitching Financial Video 130

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Also, keep your eyes peeled on Twitter, as many media moves are announced there.

Pitching 225

Pitching Print Conference Local 225

Cision

JANUARY 17, 2018

Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. Even the top 20 percent of PR pitches are a cavalcade of awkward transitions.”. Instead, Thomspon said more PR pitches should be framed like this: “Hi Derek.

Pitching 215

Pitching Journalism Construction Writing 215

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 156

Software Wikipedia B2B Pitching 156

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

A recent Twitter dustup highlighted the dilemma. ” CEO called out on Twitter. Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. That observation bothered me for years, because it was true.

Agency 361

Agency Pitching Creativity Groups 361

Agility PR Solutions

JUNE 4, 2023

Twitter Blue was introduced in 2021 and was originally pitched as a subscription option for users to get early access to exclusive features like editing Tweets and receiving dedicated customer support. Once Musk took over in 2022, verification was added to the package.

Twitter 172

Twitter Policies Brand Branding 172

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 157

Twitter Survey Journalism Social Media 157

ImPRessions - Crenshaw Communications

APRIL 21, 2021

You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch. Grab their attention with that snappy subject line and prove to them in the pitch why you are a credible news source. Have supporting assets .

Report 361

Report How To Pitching Banking 361

Onclusive

SEPTEMBER 14, 2021

Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports. Onclusive’s media database has everything I need to build my pitch, all in one place.

Media 369

Media Software Pitching YouTube 369

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

Prowly

JANUARY 14, 2025

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.

Pitching 104

Pitching Data Analytics Writing 104

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine. Then, a peer recommended SumAll, after a lengthy Facebook discussion. I discovered.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Media moves on Twitter. Feedback on pitches.

Agency 310

Agency B2B B2C Pitching 310

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Another great source is a journalist’s personal Twitter. It helps to have contact that you can pitch informally and know you will get a response – either a yes or a pass. Pitches and announcements from last quarter are yesterday’s news and it’s time to plan for the next few months. Check in with reporters.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

PR for Anyone

SEPTEMBER 1, 2022

By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility. What are people talking about on Twitter? And that’s where media comes in.

Pitching 130

Pitching Video YouTube Viral 130

Cision

JUNE 1, 2015

What I want to share in this piece is how basic social listening using Twitter Trends to earn media placements. What I want to do in this piece is show how many media placement opportunities may be hidden in plain sight (plain sight = Twitter Trends). Pitch the media better with these 10 Do’s and Don’ts. Conclusion.

Twitter 120

Twitter Trends How To Media 120

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Let me know on Twitter @colleeno_pr. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. .

Media 333

Media Pitching Report B2B 333

Cision

MAY 2, 2017

By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier. If they are active on Twitter, follow them, retweet them, share their work and comment on their stories. Do the same on Instagram.

Social Media 167

Social Media Media Local Pitching 167

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. My Twitter profile says I live in Northern California. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. It’s helpful to follow reporters on Twitter, as they’ll likely post if they have to take time off. Timing is key. Communicate with stakeholders .

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Clearly, there are benefits to pitching local media. Don’t pitch too many reporters at the same publication. Lead with the local hook.

Local 292

Local How To Newspapers Pitching 292

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? When Jered and his team first launched OnePitch in 2017, it was set up as a kind of “reverse HARO” where journalists could opt in to receive regular pitches.

Pitching 111

Pitching Twitter Tools Community 111

5W PR

FEBRUARY 9, 2025

Twitter lists help you follow and engage with relevant journalists. Many journalists now prefer to be pitched through social media rather than email. A 2022 Muck Rack survey found that 76% of journalists say Twitter is their most valuable social network for their work. When you do pitch, keep it brief and relevant.

Strategy 78

Strategy Case Study Pitching Measurement 78

OnePitch

OCTOBER 26, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Forbes for an announcement of a brand new flight route out of JFK. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Want more tips for pitching Forbes? Email us at info@onepitch.co

Pitching 97

Pitching How To Airlines Travel 97

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked. Louis area.

Travel 98

Travel Pitching How To Guidelines 98

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet. Today I’m tasked with drafting a quick pitch on the Wintermute Hack for a client who specializes in cryptocurrency and web3.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet. Today I’m tasked with drafting a quick pitch on the Wintermute Hack for a client who specializes in cryptocurrency and web3.

Product Launch 321

Product Launch Meeting Report Technology 321

Cision

OCTOBER 14, 2016

In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it.

Pitching 120

Pitching Telecommunications Trends Technology 120

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

Twitter 106

Twitter B2B Brand Branding 106

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. If you haven’t been connecting with journalists on Facebook, Twitter and the rest, the time is now. This is a good practice in general, but it could cozy you up closer to the reporters you want to pitch. Or just ask.

Journalism 206

Journalism Trends Social Media Pitching 206

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 146

Software Pitching Ethics Technology 146

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. See what’s trending and pitch your expertise around that. That gives them an instant audience.

Trends 246

Trends Television Exercises Pitching 246