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With more than two decades of experience in public relations and military publicaffairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military publicaffairs to the civilian sector. • In the civilian world, you’re competing with professionals who went to school for public relations.
This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publicationpresented by the Institute for Public Relations and PRSA. Do you think publicaffairs officers provided technical support? Photographs. Kaye Sweetser, Ph.D.,
Over his 22 years as publicaffairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the publicaffairs office there are just two of us — there used to be five, and then there were four, and then three.
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). We provided weekly training sessions to ensure that publicaffairs officers could hone their skills. This year’s theme is “Doing the Right Thing.” We shared social listening reports from FEMA.
Army PublicAffairs Officer (PAO). Just over 13 years later, I was mobilized as commander of the 102d Mobile PublicAffairs Detachment and unexpectantly selected as deputy director of PA for Combined Joint Task Force–101, a 32,000-strong command that was headquartered at Bagram, Air Field, Afghanistan.
Each of the winners were presented with a special award and trophy. After each 10 minute round, the buzzer rang and the journalists then switched tables, giving them the oppurtunity to hear what every table had to pitch. After the final round, the journalists voted on the three best pitches and shared why they were chosen.
As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. Such a scenario presented itself to me in 2010 and 2014. Such a scenario presented itself to me in 2010 and 2014. I had been enjoying my time as a publicaffairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS).
There was indeed a right and wrong way to practice public relations, and I had to make the space to properly articulate and act on how important proactive, strategic planning was in our work. The Panel Presentation and exam helped me retrain my mind — something I benefit from every single day. Darcel Walker, M.A.,
In presenting him with the award that year, Board Chair Jeffrey Julin, APR, remarked: “Joe Epley has distinguished himself over many years as a sophisticated, ethical professional who has been an inspirational leader of PRSA. In 2008, he received PRSA’s highest individual honor — the Gold Anvil.
Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.
Current title : Professor of Public Relations, San Diego State University; Director of the Glen M. Broom Center for Professional Development in Public Relations; PublicAffairs Officer, U.S. What challenges has this presented to you as an educator? Location : San Diego. Indo-Pacific Command in Hawaii, U.S.
In the view of Kruckeberg and Vujnovic, organizations and their leaders should demonstrate concern not just for their “strategic publics,” but for all others in the social system of which the organization is a part. We can present activist stakeholders less as the enemy and more as fellow citizens with legitimate concerns.
Use the content from the presentations to break down each item on your list into small, actionable steps. If you’re part of a team, then consider sharing your insights through a presentation or summary. Daily is a retired Marine Corps Colonel PublicAffairs Officer and lives with his wife, Clare, on a ranch in San Diego.
During 2020, the COVID-19 pandemic has forced organizations across the nation to reconsider how they conduct business, including the process of earning Accreditation in Public Relations (APR). Both the Panel Presentation and Examination for APR are now offered virtually. It’s doable, even during a pandemic.”. Ann Peru Knabe, Ph.D.,
I have seen many government relations and publicaffairs manager positions that have caught my eye quite a bit in the private sector. I was thinking about maybe volunteering for an organization where I could supervise individuals. I am unsure at this point on whether I want to continue in government or go to the private sector.
In 2022, I had a nearly perfect project to present for Accreditation — an expanded version of the philanthropic program I had been leading for State Farm for the previous six years in celebration of the company’s 100th anniversary. It was a personal goal that would benefit me, my company and the PR profession.
Given my background and our legislative successes, I feel like we are in a unique position to expand our publicaffairs practice. . You’ve worked with a number of publicaffairs organizations. I am looking forward to more account management and business development opportunities.
As some who worked at Edelman can attest , the agency used to begin every presentation with a slide of a stunt Dan dreamed up in the 1950s. But as VP of publicaffairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. As the story goes, he had hair care client Toni Co.
The lesson is to listen carefully and be truly present when I am with others and even when I am alone with myself. How has the publicaffairs industry changed since you started that organization? Twenty years ago, almost every company of any real size had an in-house publicaffairs staff.
Do PR professionals present accurate and truthful information? SlideShare boasts 80 million users sharing, as the name suggests slides, especially from presentations or research. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.” LinkedIn acquired SlideShare in 2012. Through a lens. “I
The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, publicaffairs officer, or information officer.
They presented this research during a panel discussion at the Institute for Public Relations’ (IPR) Bridge Conference in Washington, D.C. manager of cybersecurity compliance and oversight at the New Jersey Board of Public Utilities. “We She is a publicaffairs and media consultant based in Washington, D.C.
While the public relies on local and national news organizations for election information, they worry that the news contains misinformation and amplifies division, according to a study from the American Press Institute and The Associated Press-NORC Center for PublicAffairs Research.
That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, publicaffairs, marketing communications and related roles – across more than a dozen different industries. Some 72% of professionals believe the political landscape has made their jobs harder.
Pre-suading publics to put them in a receptive state depending on the message. Presenting information in a way that influences how it is understood. Determining what issues the public thinks about by controlling media narratives. Actively managing an organisations credibility and public trust. 1 Silfwer, J. Priming in PR.
We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?
When I first learned about Accreditation in Public Relations (APR), the requirements involved seemed like a mountain of work that I did not have the energy to attempt. After a few years of working with military publicaffairs, I was selected to spend a year as a fellow with the Army publicaffairs Training with Industry program (TWI).
You are going into a proposal presentation given by a recent college graduate who is seeking clients for his up-and-coming business. It is 4 p.m. on a Friday afternoon, and you have one last meeting that separates you from your weekend. After a few minutes, you do your best to listen intently, but it is [.].
For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. I was cutting my teeth as a PublicAffairs Intern for the U.S. Sometimes I say, “Been there; done that.” But that’s not true. The “that” that I did has changed and continues to change dramatically.
This fall, PRSA presents ICON 2021 in person and online. She is now just the ninth host for the longest-running prime-time news and publicaffairs program on television. Beginning on Oct. 4, the conference offers virtual educational sessions, networking, career fairs and more. ICON continues on Oct. Find more event details here.
It’s a mind shift that organizations of all sizes are struggling with as the digital landscape continues to evolve and present new ethical challenges such as fake news. She is a publicaffairs and media consultant based in Washington, D.C. That’s a huge shift in the way we think about communications.”.
Five Types of Publics. link] Seriality is a key concept in understanding the constancy and transformation of identity, particularly in publicpresentations of the self and its online manifestations. Doctor Spin | The PR Blog. Source: M/C Journal 3 Marshall, P. Seriality and Persona. M/C Journal, 17, 110.
B2B PR, financial service, publicaffairs…these categories wouldn’t be likely Lions candidates. In the words of Fleishman Hillard’s Dave Senay , Cannes rewards “big, bold, disruptive, transitory, and edgy ideas, rather than strategic, effective campaigns built on long-term relationships.”
Practitioners worked to lift the voices of medics and scientists against the ever-present flood of misinformation so that both politicians and the public can make decisions based on the reality of the virus and its effects,” said Alastair McCapra, CEO, CIPR. The campaign contributed to raise £187 million for research projects.
Clyde Group is a high-growth, PR & PublicAffairs firm with a tremendous track record of success in Washington. We have also invested in more services, including NewsWhip Spike, that really make us stand out when we deliver our business development presentations. What is connecting with the social audience, and what isn’t.
This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). Increasingly I note how communications practitioners are connected on a constant basis through their mobile devices.
Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding PublicAffairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.
Presenting information about our business in a more personal way that allows the audience to see themselves in the situation. Presenting information by telling an anecdote or about something that happened that relates to the information you want to convey.”
The product is only available in the UK presently. She is the founder of New Capacity Partners LLC, a leadership strategy and communications firm and previously served as the Chief Communications and PublicAffairs Officer for Yum! The tool uses proprietary AI to monitor brand risk and narratives. Large language deals.
Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding PublicAffairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.
And, especially during tough times, public relations can drive revenue and accelerate the sales funnel. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.
In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Allow me to present a case study, and you decide if my theory is valid.
“Transgenerational thinking, which is really transgenerational ethics, allows you to expand how you think about the bigger problems in the world and what role you can play in solving them,” says Wallach, former adjunct associate professor at Columbia University’s School of International and PublicAffairs. You read that right.
Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, publicaffairs, content creation and marketing, social media — the list goes on. Strategic communications is part and parcel of public relations.
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