Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Utilizing trade shows as a platform for big company announcements has many benefits.

Company 222

Company Trade Shows How To Product Launch 222

Agility PR Solutions

MARCH 23, 2023

The firm’s newly released research report, 2023 Exhibitor Data: Research Findings, from survey research conducted by A2Z Events, presents […] The post What’s in store for trade show and event marketers in 2023? New research takes a deep dive appeared first on Agility PR Solutions.

Trade Shows 78

Trade Shows Nonprofit Marketing Survey 78

ImPRessions - Crenshaw Communications

APRIL 3, 2020

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.

Conference 284

Conference How To Trade Shows Leadership 284

Karwoski & Courage

MARCH 23, 2018

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

Trade Shows 69

Trade Shows Conference Social Media Publicity 69

Konnect Agency

MARCH 15, 2023

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. They can also present valuable networking opportunities. Present the best face of the company.

B2B 178

B2B Trade Shows Leadership Conference 178

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.

Trade Shows 209

Trade Shows How To Conference Examples 209

Konnect Agency

MARCH 20, 2024

Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. Amidst the visual clutter of trade shows and conventions, it’s crucial to ensure that your booth stands out from the crowd, utilizing design as a key differentiator.

Trade Shows 52

Trade Shows Real Estate Sports Print 52

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. If an executive wants top-tier opportunities but has no real speaking history “to speak of,” start with smaller groups who are hungry for interesting presentations. Look into colleges, not-for-profits and community organizations to start.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

5W PR

AUGUST 31, 2017

Here are some notable trends present throughout the show: Quinoa in skincare. The post PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 170

Leadership Industry Conference Trade Shows 170

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. Exhausting. Career-making or breaking.

Technology 96

Technology Automotive Mobile Software 96

The Hoffman Agency

MARCH 12, 2025

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. and Lenny Kravitz.

B2B 36

B2B Trade Shows Biotechnology Branding 36

5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos can be done in any number of ways, from you appearing in the video yourself, hiring actors or creating slideshow type presentations.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 114

Case Study B2B Study Marketing 114

ImPRessions - Crenshaw Communications

DECEMBER 9, 2016

A lot of blood, sweat and tears go into researching, constructing and presenting the perfect proposal. After a demanding week of satisfying client and company commitments, the entire PR profession takes a much deserved break (except for those weekends when there’s a client event, trade show or crunch time on an RFP.)

Trade Shows 120

Trade Shows Construction Fashion Pitching 120

Sword and the Script

MAY 16, 2020

The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> And that’s the theme for this week’s Unscripted Marketing Links [UML]. >>> More than a proactive PR partner: an extension of your team. Try our services. Give our services a try.

Survey 173

Survey Media Relations Pitching Media 173

Communications Conversations

DECEMBER 17, 2014

Because that is the de facto tool of choice when it comes to presenting to clients and potential clients. To trade shows. Now, I’m on the light side of this one, but I know many consultant folks who know Powerpoint inside and out. Work travel sucks. I mean, really sucks. Consultants tend to travel a lot for work.

Corporate 148

Corporate Fashion Agency Travel 148

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Utilizing trade shows as a platform for big company announcements has many benefits.

Company 68

Company Trade Shows How To Product Launch 68

5W PR

FEBRUARY 22, 2023

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos can be done in any number of ways, from you appearing in the video yourself, hiring actors or creating slideshow type presentations.

Strategy 88

Strategy Product Launch Brand Branding 88

Flack's Revenge

JUNE 2, 2015

While I would have much preferred to write this with his name and full cooperation, better to share the information as an anonymous confessional than not at all; it is just too important to hold onto, and was presented in a public forum, so it is fair game, in my opinion). Why care about analysts – and Gartner? They are extremely influential.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Sword and the Script

JANUARY 9, 2018

How B2B Marketing Can Get More out of Trade Shows. Research shows it takes more than 70% of B2B organizations four days to follow up after a conference. 11) Cite the story in new business presentations. There are many ways to include a good article in business or sales presentation. 12) Go earn another story.

Media 120

Media B2B Groups Conference 120

Polaris

AUGUST 28, 2014

But for your presentation, pick just one of these topics, drill down even further and speak only about that one subject. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. Who do you want to do business with? And where are you likely to find them?

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, on the B2B side, what about giving customers the chance to tour your manufacturing facility from a trade show floor 1,000 miles away?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Sword and the Script

JANUARY 24, 2023

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Buy reprints and hand them out at a trade show. Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement.

Media 106

Media Advertising Advertising Print 106

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. Exhibitors have become more selective in their trade and marketing spending, realizing that passive strategies are no longer effective.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

The Hoyt Organization

SEPTEMBER 21, 2023

In order to meet the deadline for the trade show, the brochure was prepared with the logo areas as blank spots, which were filled in at the last minute, thereby allowing creative to move ahead. Within the first three months of the launch, more than $5 million in potential transactions were presented for consideration.

Real Estate 52

Real Estate Company Trade Shows Conference 52

Sword and the Script

JUNE 8, 2021

Incorporate video as part of the webinar presentation. Video is a good way to augment any presentation. Present live and offer a recording on-demand later. Resource lists (70%) and surveys (43%) were the most popular engagement tools. click image for higher resolution ). Webinars produce quality leads.

Survey 95

Survey B2B Report Video 95

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. This was more apparent than ever when looking at the roster of brands presenting at IBE.

Trends 94

Trends Trade Shows Community Nonprofit 94

Landis PR

FEBRUARY 7, 2022

Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Moving forward, we have to think about bringing the show floor experience to important contacts that don’t attend (for whatever reason, hopefully, not a global pandemic). Lots of swag?

B2B 52

B2B Communications Trade Shows YouTube 52

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. Looking at the numbers. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Sword and the Script

DECEMBER 30, 2017

This post provides metrics to track, but better yet presents them in a framework you can adapt to meet the needs of your organization. 7) How B2B Marketing Can Get More out of Trade Shows. You’ll get it if you read the post. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. Do you find leads, or do leads find you?

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

PR 20/20

JUNE 22, 2022

Sales teams can also add content like presentations, important social share threads, and videos to their dashboards. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Photo credit: HubSpot. This enables teams to truly customize their portal to fit their needs.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

5W PR

MARCH 28, 2018

Both buyers and media brought children to the show, as trade shows are starting to reposition themselves as more accessible to consumers through family-friendly experiences. were present to continue this trend. Trends to Watch in 2018. Coco-Cola Co. and Campbell Soup Co. Gluten-Free and Mainstream Health Products.

Retail 60

Retail Trade Shows Consumer Trends 60