Remove Print Remove Privacy Remove Reputation
article thumbnail

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. It hired Burson Marsteller to pitch bloggers on Google’s invasions of user privacy.

Facebook 224
article thumbnail

8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

A scandal like a privacy breach? The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. For guests, podcasting typically requires less effort and preparation than television appearances, and the medium offers an intimacy that print media cannot match.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

article thumbnail

Does Direct Mail Really Work for Millennials?

Critical Mention

This seems like a paradox: if they have a reputation of being glued to their phones, why are they ignoring online ads? You might find this annoying, distracting, or perhaps even an invasion of privacy. Integrating both print and digital marketing into is critical to your modern PR campaigns.

article thumbnail

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Heightened customer reputation, improvements to retain customers, reorganizations.”. Adherence to privacy regulations.”. From print to digital. “Currently, everything is being done remotely, which is significantly affecting how we work and what we’re doing.”. Blended media. Retention and restructuring. More internal comms.

article thumbnail

Why it’s important to know many codes of ethics – Erin Kennedy

Ethical Voices

I started my career as a print journalist more than 20 years ago. In both healthcare and education, there are really key ethical protocols about privacy of patients and privacy of students that go well beyond our normal PR practices of keeping client and organization confidentiality.

Ethics 96
article thumbnail

NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

. #3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. Management must listen and engage in these conversations in order to learn and avoid reputational damage. #8 Amazon (Kindle) £4.99