Remove Print Remove Product Launch Remove Reputation
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Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more.

Examples 104
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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370
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How to Write a Communication Plan: Step-by-Step Guide for 2025

Prowly

The goals for external communication are to build brand awareness, improve and maintain brand reputation, and create better relationships with stakeholders, customers, and the public. With Prowly, you can track both print and broadcast mentions alongside digital coverage, ensuring a comprehensive media monitoring strategy.

Writing 104
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What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

It encompasses your brand's values, products, and overall reputation. They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. For example, you see a pair of sneakers with a swoosh logo.

Brand 104
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Approaching PR In The Age Of New Media

Remote PR Jobs

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications.

Media 100
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Major Differences Between a Career in PR and Marketing

5W PR

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Marketing is focused on driving sales and promoting products.