Remove Print Remove Publicity Remove Trade Shows
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PR Secrets To Securing Speaking Engagements

ImPRessions - Crenshaw Communications

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option?

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5 Tips to Digitizing Your Media Kit

Cision

If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. Others, like Fast Company , create theirs as a PDF for easy downloading or even printing. What Exactly Is a Digital Media Kit? Just take that paper press kit and put it online, and voila! You’ve got it.

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Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? 5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.

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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

The major trade publications are AdAge and Adweek , as opposed to Marketing Age or Marketing Week (which is a title in the U.K.). click image for higher resolution) Owned Media What it is: Owned media is any media property, website or publication that you own. Buy reprints and hand them out at a trade show.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

Several studies suggest businesses plan to invest in public relations in 2018. You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks. How B2B Marketing Can Get More out of Trade Shows. Don’t believe me?

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. It’s expanded to include public affairs and government relations as the norm.”. From print to digital.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.