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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops.

Marketing 239
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Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

The Hoyt Organization

3D printing is being used to create personalized prosthetics and implants for patients. This could mean anything from hosting health and wellness workshops to being present at relevant events, or ensuring that you are sharing content with community publications. One possiblity is the use of blockchains to be in compliance with HIPPA.

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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

This member-based organization will provide workshops and add that cultural context that’s missing from the larger conversation of PR communication professionals. You’re still relying on traditional PR methods that include radio and billboard campaigns. Listen to the full interview, with bonus content, here

Ethics 84
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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

I think my opinion stems from my years of being a radio broadcaster. If I make a nice comment about my favorite TV or radio station on their blog/website, and they then use that in a promotional piece, I dont see that as being too far off of what Facebook is doing. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 108
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Successful Digital PR in Australia with Ellie Sumner from Prosperity Media

Buzzstream

And I know a lot of our clients really like to even not get, not just get links, but they love it when they’re in the radio, like on the radio, they love it when they’re in print as well. I think it got over like a hundred links in TV and radio as well. And it did so well. And I think it does work.