Print Retail Viral 
ImPRessions - Crenshaw Communications
JUNE 7, 2017
According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services.
Cision
NOVEMBER 30, 2015
Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.
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Prohibition
JULY 21, 2023
The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 million views.
PR in High Definition
DECEMBER 13, 2017
3D printed cupcake anyone? And in retail, this has also had an impact; the Amazon Dash buttons have given us a taste of one-touch automated shopping, but this is only the beginning. The retail industry could soon be fully automated with all of the searching, purchasing, deals and delivery conducted by AI-programmed personal assistants.
Prohibition
JULY 10, 2019
The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. Let’s take a look at the top nine crises of 2019 so far.
MaccaPR
FEBRUARY 10, 2015
Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).
Mark My Words
MARCH 6, 2018
Despite the complaints and expressions of regret, the discount retailer racked up its most successful trading since 1990. The quintessential story is when PR supremo Harry Reichenbach was hired by an art dealer who had acquired 2,000 copies of a print by middling impressionist Paul Chabas. But think of it this way.
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