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Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. ” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.
These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. It’s highly trackable.
For example, when optimizing a post on SMB (small medium business) some of the optimization tools included keywords like “server message block”–which is a totally different topic. “One thing I see a lot of is folks relying too heavily on optimization tools like Yoast or Clearscope. You can connect with him on Twitter or LinkedIn.
[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. ” There are only 214 million for “b2b software.”
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