Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. How are they spending that budget today? Indeed, the survey says marketing spends 15.9%

Survey 105

Survey B2B Marketing Trade Shows 105

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. How B2B Marketing Can Get More out of Trade Shows. If conferences, tradeshows and events are a big part of your marketing effort, a print version of your story is worth bringing. Even the advertisers are aiming for a bigger investment in PR.

Media 121

Media B2B Groups Conference 121

Sword and the Script

OCTOBER 24, 2017

After reviewing the study, I offer these six takeaways based on the data: 1. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. Print it out and mail it out to your ABM targets.

B2B 67

B2B Report Marketing Survey 67

MaccaPR

FEBRUARY 10, 2015

How could you create a 60- to 90-day ramp leading toward the launch of your next product or trade show, that will play upon your customers’ all-too-human desire to find out what’s coming next? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #6 - Transform Your Customers into A Community.

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 20, 2018

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 115

Case Study B2B Study Marketing 115

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Frank said studies and surveys are another way to get earned media coverage.

Media 98

Media Nonprofit Pitching Analytics 98