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Technology is a desirable field among reporters because it is safe, less stressful, ever-changing, and better paid. Journalists from print media tend to be more conservative regarding news quality. It will be more difficult to get a story published in a print publication. PR Public Relations Technology'
With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters.
Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. That’s a great message for any leader.
In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I also assist in copyediting our magazines and with event coverage depending on availability. Can you tell us what types of stories, trends or issues are on your radar now?
In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 8) “Consult, coach, teach.”.
Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 12 On demand and remote work On demand platforms are changing the nature of work, driving efficiencies and disrupting markets as diverse as accommodation, food delivery, transportation. Technology is also enabling a remote workforce.
If we move into the transport sector, a new fleet of driverless taxis have been given the go-ahead in San Francisco. A woman who was born with a birth defect became the first person in the world to receive a 3D-printed ear made from her own cells. Speeding towards a tech-driven future. A final farewell.
As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Personally, I am most proud of our Women in Transportation series at FleetOwner.
The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things It resulted in 1,037 global print media mentions and it was featured in more than 30 global broadcast segments.
Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. I’ve been writing ever since about truck technology and maintenance, and at Owner Operator I also wrote about trucking business and safety.
A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Mobile, social and enhanced content creation and display technologies have changed everything. No reader required. I do know one thing.
And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. I published a selection of 25 photos from my own collection, I think there are about 22,000 now, that I have taken in different years.
As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Rich Young | Student Transportation Inc. 13) Data says it’s fit to print. Ecommerce brands use their app to offer discounts, free shipping, etc. Jeremy Pepper | Communimatic.
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