Cision

JULY 31, 2015

Also print out a hard copy for those people. Technology crises like an unresponsive website during an online giving day are not out of the question. So, print a handout. View the white paper “How to Plan and Manage Crisis Communications in a Social World.”. Make it available to key personnel. Images: Felix E.

Crisis 120

Crisis Crisis Communications Branding Brand 120

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Cision

JANUARY 28, 2016

Read our free white paper! With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle. For technology brands like Verizon, finding a way to connect with audiences through a product can be difficult. McDonald’s.

Journalism 120

Journalism Branding Brand Employee 120

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. How are you sharing this content across channels?

Marketing 120

Marketing Financial Analytics Strategy 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. When GAP put Kerouac, in khakis , in their print ads to revitalize their image in 1993, I scoffed.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Beyond PR

JUNE 29, 2016

It’s not surprising, then, that a new white paper from Outsell, Inc. The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior.

Media 75

Media B2C B2B Nonprofit 75

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. We developed landing pages to generate leads - phone calls and form leads - that get pumped into its Eloqua system.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Click here for our free live-streaming white paper! Robert Fine – @bobfine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. The potential to technology may be unlimited, but the human condition is finite. 37% white papers. 44% say content marketing. 20% social media.

B2B 67

B2B Report Marketing Survey 67

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough. A former U.S.

Survey 81

Survey Industry Communications Corporate 81

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 65

Journalism Content Marketing Creativity Leadership 65

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. This is also an important point because marketing technology is only useful if people actually use it. A page within the printed report document triggered the experience for investors.”.

Case Study 115

Case Study B2B Study Marketing 115

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 72

Marketing Survey Study B2B 72

Contently - Strategy

OCTOBER 23, 2024

Aimed at people already in your CRM system, mid-funnel content delivers the right content to the right people at the right time, usually with the help of marketing automation technology. White papers and research A white paper typically looks like a longform fact sheet or an e-book on statistical steroids.

B2B 93

B2B How To Case Study System 93

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120