Remove Print Remove Television Remove Web
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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. gurus court influential voices on the social Web to endorse new companies, Web sites or gadgets a transformation that analysts and practitioners say is likely to permanently change the role of P.R.

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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Yet television talk and news has been surprisingly resilient. Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. Can you do a demo?

Print 245
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Not anymore.

Marketing 239
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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

Within the subset of news-watching respondents, 75 percent still favor television as their medium of choice. Overall, 34 percent of Americans now obtain their news from the web, marking a 6 percent increase from 2016. Among news-readers, more than three-fourths of respondents aged 18 to 49 prefer the web.

Study 119
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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery. ” Broadcast typically follows print and digital coverage, so if you score a big story that appears online, there may be an opportunity for a television interview based on the same news.

Media 199
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It’s Just Social Media. Don’t Freak Out.

Waxing UnLyrical

But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. With social media, we offer timely information – in addition to print, radio, television and our homepage. We still share our institution’s story. Yes, it is an overly simplistic explanation.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.