Sword and the Script

JANUARY 24, 2023

Examples: Print news sites, broadcast news, blogs, newsletters and possibly influencer posts. Buy reprints and hand them out at a trade show. General Electric amplified its media coverage by buying all of the print ad inventory in The New York Times to announce its break up and spinoffs. Share in the company Slack.

Media 106

Media Advertising Advertising Print 106

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. To trade shows. And, like many, I particularly enjoy the Sunday edition. Mostly because it just includes so much more editorial than the daily paper.

Corporate 148

Corporate Fashion Agency Travel 148

5W PR

FEBRUARY 22, 2023

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business.

Strategy 88

Strategy Product Launch Branding Brand 88

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Storytelling happens in print. I think this video speaks for the impact it had on attendees. Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Sword and the Script

JANUARY 9, 2018

How B2B Marketing Can Get More out of Trade Shows. If conferences, tradeshows and events are a big part of your marketing effort, a print version of your story is worth bringing. If you like this idea you should sign up for my newsletter the Monthly Scripts here. How to Generate Media Referenceable B2B Customers with a Blog.

Media 121

Media B2B Groups Conference 121

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. From print to digital. Real effort into digital and social. Semi-controlled chaos. Many platforms for collaboration.

Communications 149

Communications Crisis Internal International 149

Burrelles Fresh Ideas

MARCH 5, 2024

This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”

Media 98

Media Nonprofit Pitching Analytics 98

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Do you find it challenging to stay on top of mentions from all media – print, online, broadcast, and social? We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 67

Marketing B2B Print Technology 67

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. Print it out and mail it out to your ABM targets. To be clear, I’m not saying metrics are not important because they do have a useful purpose. However, looking too closely at the metrics is akin to not seeing the forest for the trees.

B2B 67

B2B Report Marketing Survey 67

David PR Group

JULY 3, 2015

Traditional marketing methods such as TV advertisements, print advertisements, targeted mailers, newsletters and other traditional advertising all have their strengths and weaknesses and still have a strong place in the media mix. That said, now is the time to invest in web based marketing. Factor in Time As Well As Money. Evaluate Your ROI.

Marketing 40

Marketing How To Web Trade Shows 40

Solo PR Pro

JUNE 21, 2016

Use direct mail, print ads Facebook or LinkedIn to reach your desired market. You can also network in person by attending conferences or trade shows. You can collaborate with other independent communication professionals or those in specialty areas that complement your work.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

FEBRUARY 10, 2015

How could you create a 60- to 90-day ramp leading toward the launch of your next product or trade show, that will play upon your customers’ all-too-human desire to find out what’s coming next? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #6 - Transform Your Customers into A Community.

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

DECEMBER 19, 2016

Boost Content at an Upcoming Event - Print physical copies of your content and give them out to VIPs who attend an upcoming speech by the author or share them at your trade show booth. Here’s an example in which the hyperlinked logo drives association members to the landing page for a free e-book download.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48